Meet The HUMANS

Peter is a BAFTA Award-winning Creative Director specializing in brand storytelling. He’s inspired by weaving all the threads of brand communication together to create a compelling brand story for clients and their customers—creating meaning and value for both.

Peter spent many years in Network Television as Creative Director at Turner Broadcasting before going on to run Nickelodeon UK’s on-air, in-house programming and digital channels. Here he won a Craft BAFTA Award and five nominations for short-form films. More recently, Peter switched into advertising where he was Creative Lead for Kellogg’s TV and digital transformation across Europe. His work for Honda Formula 1 helped it redefine its brand representation.

With unique high-level experience in content creation and advertising, Peter is driven to find new ways for brands to connect with audiences.

Pete Johnson is an award-winning Global Executive Creative with over 25 years of experience developing, creating, and curating brand messaging and storytelling for some of the world’s most beloved and pop-culture relevant brands. Pete’s career of creative leadership spans Brands, Agencies, and Media Entertainment companies. It is with this unique fusion of experience that Pete blends the worlds of storytelling and entertainment with the strategic disciplines of advertising and marketing. He (along with his talented teams) develops and executes integrated brand marketing strategies and advertising that resonates with audiences on a global scale. By fostering creative cultures that empower and inspire his team, Pete’s leadership and creative philosophy consistently creates environments where individuals can thrive, resulting in exceptional work that exceeds expectations.

Pete is an avid runner and has completed two marathons (Minneapolis 2019 and Copenhagen 2022) and many half-marathons. He is also a member of Stuyvesant Fire Company #1 and as a volunteer firefighter, Pete fights fires in his district and helps run a variety of community events and fundraisers at the firehouse. When he is not working or running or fighting fires, Pete loves to visit Hacienda La Chima, a dairy farm in Ecuador that has been in his Ecuadorian-American family for over one hundred years.

Alessandra (Ale) consults in Brand Experience with deep expertise in brand community building. Having spent half of her career in advertising and the other half in design/innovation, Ale helps companies thrive in the new experience economy.

She’s a creative leader with over 18 industry awards, was in Fast Company’s “League of extraordinary women” as well as “Most Creative People in Business”.

Ale is the co-founder of The WEI and SheSays, an award-winning global organisation focused on the advancement of women in the creative industries. She learned by doing on what makes communities grow and thrive.

Tessa is a visionary who bridges the worlds of fashion, digital media, and virtual reality. Her journey began at Central Saint Martins, where she honed her skills in fashion. Her flair for haute couture led her to Paris and renowned houses like Anne Valerie Hash and Dior.

Transitioning to tech, Tessa founded an experimental digital media company pioneering the integration of moving images into brand narratives. She developed a deep interest in the metaverse and world-building, culminating in Werldscape, a prototype VR social MMO aimed at the intersection of luxury retail, art, and culture.
As a consultant, Tessa lends her expertise to brands venturing into the metaverse and immersive experiences. Her current research delves into AI theory, focusing on its application, ethical implications, and societal impact.

Born in the UK and Educated as an industrial designer, Mike begun his career as a concept designer for LEGO culminating in opening and running a design office in Tokyo and conceiving LEGO’s No1 best selling brand, ExoForce

While still living in Tokyo Mike created and ran JKID, a toy technology innovation and IP company licensing technologies to global toy companies. Test Tube Aliens was JKIDs most renowned brand as it was the worlds first web interactive toy and a significant commercial success. JKID became a pioneer in Augmented Reality and was bought by JAKKS Pacific where Mike ran the digital division Dreamplay creating Augmented Reality apps for Disney.

In 2005 Mike began his extensive involvement with a large international tobacco company. The company was Mike Simpson Design’s sole client and over a period of 15 years in Tokyo, Hong Kong, London and California he became a principal design consultant carrying out over a hundred projects covering a vast breadth of specialisms in the nicotine category and beyond.

Mike is currently co-founder and CEO of Omura, the leading Heat-Not-Burn technology platform for the cannabis and hemp CBD industry. Omura utilizes a proprietary heating device with pre-filled and fillable paper tubes. Mike conceived and co-developed every aspect of Omura’s technology as well as securing the Intellectual Property through an array of patents.

Mundhir is a passionate brand design expert with a track record of crafting compelling brand experiences that resonate with customers. His expertise lies in integrating brand story and design to create engaging customer journeys that authentically reflect brand values.

He has a strong background in visual storytelling through photography and visual design. A bilingual communicator fluent in English and Arabic he enables seamless collaboration across diverse cultural contexts.

A true design generalist, Alex has spent (almost) 30 years designing things — from brands to business models, furniture to apps. Most recently he finds himself focused on helping companies understand the future, their place in it and how to develop products for it.

Suki is a competitive strategic advisor, acclaimed keynote speaker, author and Fellow of the Council of Competitive Intelligence Fellows.

She tells the story by taking you on the journey from data gathering, organizing and analyzing to a point of understanding your next potential chapter. A fierce advocate for the ethical use of technology in privacy, security, surveillance and intelligence, her commitment to societal improvement, fairness and human-centered innovation is evident throughout her eclectic, award-winning 20-year global career.

Suki was recently named the Most Influential Woman in UK Tech by Computer Weekly 2023. She currently lives in London, where she’s an intrinsic part of the tech community as a Board Advisor for Tech London Advocates and Global Tech Advocates. She also served 12 years in the US Army Reserves.

A multi-disciplined and human-centered strategist, creative, designer, facilitator, consultant, NXD and startup founder, Richard uses design tools and methodologies to help organizations grow through reimagination, connection, disruption, transformation and innovation.

Richard helps clients solve challenges both strategic and holistic. From proposition, vision and values, defining internal processes, nurturing innovation mindsets and behaviors through to persona creation, journey mapping, prototyping and designing products, services and connected experiences.

As well as working for global organizations and agencies, Richard has cofounded, launched and grown multiple startups and has experience across a wide range sectors including Healthcare, Publishing, Energy, Gaming, Automotive, Technology, Entertainment and Media. He has a passion for working with diverse teams to deliver people, purpose and planet-centric experiences that make a meaningful difference.

Rob is a writer, director and creative director with a passion for stories well told. He loves the craft of creating visually memorable, emotionally engaging and effective campaigns. Working collaboratively with clients, he connects brands and audiences to deliver simple solutions for complex briefs.

He began his career in broadcasting working with the BBC, ITV and Channel 4 and he also led the in-house agency at Nickelodeon. With an MA in Screenwriting he wrote full-time for TV for several years. Rob has worked with agencies large and small helping them to develop and tell brand stories across platforms. Across a diverse range of industries clients have included American Express, Dr Marten’s, Kellogg’s, GSK and Yoplait.

Engagement ≠ Outcome —a principle Gina harnesses a strategic advantage. Delving into the human factors behind data, she uncovers deep insights into audience behavior, guiding businesses toward smarter, more empathetic decisions.

Gina’s unique blend of behavioral science, psychology, UX, analytics, and business strategy offers companies a comprehensive perspective beyond visible actions to unveil underlying motivations. Her approaches create resonant strategies aligning with people’s needs and business objectives.

Her frameworks and methods do more than confront visible challenges; they identify and dismantle hidden barriers, ignite behavioral change, and enhance business outcomes.

Gina’s innovative techniques have driven breakthroughs at Takeda, Johnson & Johnson, and Genentech, showcasing her ability to convert insights into tangible success. With clients like Leap Event Technology and Capital One Ventures, Gina’s expertise has been pivotal in translating audience understanding into business growth.

Amale is a strategist, innovator and human centred transformation expert. She has over 15 years of experience across business, brand, experience and product strategy and design. She’s an internationally accredited executive coach, and the founder of The Brick Coach, an experiential team effectiveness studio.

She’s obsessed with how humans work, think and behave, and has deep experience in uncovering those insights and turning them into levers for growth. She has worked with global household brands, as well as early stage founders with nothing but a hunch. She’s a true collaborator, and creates curious spaces for clients and teams to be brave and think big.

Her clients include Levi’s, Apple, UBS, Ralph Lauren, Visa, BBC, LSE. She approaches every consulting or coaching brief with a mix of strategic rigour and creative thinking and experimentation.

Dr. Raven Baxter, also known as Raven the Science Maven, is an American science communicator, molecular biologist, and STEM educator. Born and raised in Buffalo, New York, she has always had a passion for science, imagining herself in a lab coat from a young age. Dr. Baxter holds both a Bachelor’s and Master’s degree in Molecular Biology from Buffalo State College, as well as a Ph.D. in Science Communication from the University at Buffalo.

In her career, she has achieved recognition on multiple platforms. Fortune Magazine acknowledged her in their “40 Under 40” list, Forbes in their “30 Under 30” list in the Science category. Dr. Baxter is also a committed advocate for accessible science communication and is currently a Director of Science Communication at Icahn School of Medicine at Mount Sinai Hospital in NYC.

Her unique ability to break down complex concepts into digestible and engaging content and make science accessible to a broader audience, combined with her infectious enthusiasm for science resonates with individuals of all ages, particularly those who are just beginning their scientific exploration.

Mike is a seasoned strategic creative leader, boasting 24 years of cross-industry and international experience. He applies a unique, humane, and orthogonal perspective to guide organizations through the envisioning and execution of their future objectives. Renowned for his practical and empathetic approach, Mike leads by example—much like a captain on the playing field—actively engaging and mentoring a diverse array of talented professionals. He is dedicated to fostering a deep understanding of individual and societal needs, identifying innovative opportunities for value creation, and expeditiously turning visionary ideas into reality.

Morten Solvstrom is an independent Creative Director and Designer with more than 15 years of experience crafting digital experiences. Morten has previously worked as Creative Director for Danish design studio Hello Monday and has been recognized with multiple industry awards such as The Webbys, Cannes Lions, Golden Pencil and an Emmy nomination. His strengths lie within story-driven experiences that captivate audiences through meticulous design and strategic execution.

Suzie is a designer, art director and illustrator with 20 years’ experience making award winning work for the likes of Diesel, Mick Rock, Coca-Cola, IKEA, Geox and the BBC. Taking an art school approach fused with a Silicon Valley mindset, she’s been bringing her unique mix of art and design to digital work of all flavors since the first dotcom boom.

In the UK she was Head of Design and Creative Director of magneticNorth. Now living in Oslo, her work has been awarded by the One Show, D&AD, The Webby’s, Design Week, The FWA, CLIO, Visuelt, BIMA and many others forgotten along the way.

An enthusiastic advocate of doing and making over anything else, Suzie is an expert in UX, CX, illustration, prototyping and branded digital communications.

Gretchen consults with clients to inform their product strategy and improve team collaboration skills. Her book, Mastering Collaboration is a handbook to help teams work better together. She spent the first part of her career in design consulting for firms like frog design, Cooper, and LUNAR focusing a lot of her work in the healthcare and education domains. Recently, she was Head of Design at PG&E, California’s largest energy company, she has led the design of the hardware and software of a next-generation surgical system, and served as VP of Product at GreatSchools.org. Gretchen is a Bay Area native who left only long enough to get a bachelor’s degree from Harvard in History & Literature.

Adam, a seasoned storyteller, began his career in Hollywood, selling his first script in film school and later crafting scripts for major studios like Disney, Fox, Universal, and Sony. He’s also sold TV pilots, including “The Way,” produced by CBS Paramount and Sony.

Passionate about storytelling, Adam analyzes its nuances, from set-ups and payoffs to character relatability. In recent years, he’s transitioned to sharing the stories of industry giants, like “Better Call Saul” and “The Marvelous Mrs. Maisel,” traveling globally for on-set interviews that offer deep insights into creative processes.

Adam’s storytelling prowess extended to radio when he provided interview training and produced episodes for the “Out of Uniform” podcast. He’s also a musician and songwriter, with a 2023 album released via his acoustic trio, The Wholesome, reinforcing his dedication to storytelling in multiple forms.

Kerry is the co-author of ‘Outside In: The Power of Putting Customers at the Center of Your Business’ and the CEO of Bodine & Co., a customer experience consulting firm. Her ideas, analysis and expert opinions have appeared on sites like The Wall Street Journal, Harvard Business Review, Fast Company, Forbes, USA Today and Advertising Age. She holds a Master’s degree in human-computer interaction and has devoted her career to helping organizations think and work in more customer-centric ways.

Duncan loves to write, so he’s carved a career out of doing just that in all its myriad forms. He tells human-centered stories from all four corners of the world, creates user experiences that focus on value, loyalty and engagement, and brings new perspectives and opportunities to organizations losing their focus.

He believes quality of process is crucial to quality of outcome, no matter if it’s how we collaborate to create something magic or how we engage with new people to tell their stories. Author of ‘Found in Translation: The Unexpected Origins of Place Names’, he also writes for everyone from Forbes to Lonely Planet, and has built services and products with global reach.

Kerry has over 16 years experience leading creative design, UX and technology teams on projects and products spanning the digital arena. She’s worked with companies large and small across various industry verticals for clients like Google, Apple, Unilver and Cigna.

When not wrangling cats in the digital world, she’s helping wrangle cattle In Cambridgeshire UK.

Courtney is a master of navigating the intricate and dynamic landscape of project management. With an impressive 15-year tenure in agency settings, she has adeptly steered digital projects and comprehensive 360 campaigns from their initial pitches to successful delivery. Her expertise encompasses meticulous management of scopes, budgets, resources, and risks, catering to a diverse portfolio of clients spanning financial, pharmaceutical, technology, beauty, and entertainment sectors. As a Certified Professional Scrum Master, Courtney embodies the acumen and agility required to lead complex projects to fruition.

Hi. I’m Sarah. I believe that business can create a bold future—a world where all life on Earth can thrive. With over 30 years experience in global brand, innovation, and leadership, I partner with Boards and CEOs to define the role of their business, brand and innovation in creating a bold future. I am also a certified professional co-active coach (CPCC) who helps leaders think differently about what’s possible and make impactful billion-dollar choices.

As an author, I published Brand New World in 2021, a book that equips next-generation CEOs and CMOs to harness the power of their brand and leadership teams to create a bold future. I am a lifelong learner studying for an MSc in Global Development, a social science that examines worldwide social and economic development issues.

Colonel (USAF retired) Terry Virts has spent over seven months in space during two spaceflights, piloting the Space Shuttle Endeavour on STS-130 in 2010, and commanding the International Space Station during Expedition 42/43 in 2014-2015. He served as a US Air Force fighter pilot, test pilot, and NASA astronaut. He’s a graduate of the US Air Force Academy and Harvard Business School, where he earned the 2021 HBS Alumni Achievement Award and also serves as a guest lecturer.

Today Terry is an executive coach and global motivational speaker. He also works as a consultant for several companies in the aerospace and energy sectors. Terry has directed several film and TV projects, helped film the IMAX movie ‘A Beautiful Planet.’ and is the author of multiple books.

Lisa is a design executive and strategy consultant. She works with healthcare organizations to discover, develop, and operationalize innovative ways to improve patient experience and outcomes amidst increasing regulatory demands, consumer expectations, and technological complexity.

Lisa founded Forge Harmonic, LLC after more than two decades creating award-winning products and commercial successes for businesses within and beyond healthcare. Most recently she was VP of Design at Confer Health, a health tech startup building at-home clinical diagnostics and, prior to that, she was Head of Product Design at Imprivata, a leading healthcare IT security company.

Lisa coauthored the book, Designing for Emerging Technologies: UX for Genomics, Robotics, and the Internet of Things and is currently an adjunct professor in the Digital Media Master’s Degree Program at Northeastern University. She holds an MS degree in Human Factors in Information Design from Bentley University and an BS in Imaging and Photographic Technology from RIT.

Luke is a seasoned Front End Developer with a proven track record creating and collaborating on meticulously crafted digital products. His career is dedicated to developing interfaces that are as intuitive as they are impactful. With a keen eye for design and detail, Luke brings together technical proficiency and creative vision to ensure every project is executed with precision.

Beyond the screen, Luke’s passions are grounded in connection and wellbeing. He’s an avid football fan, finding as much joy in the camaraderie of the game as in the sport itself. He loves the outdoors and gardening where he cultivates not just plants but patience and peace. He is devoted to family time. Balancing professional aspirations with personal interests, Luke is a developer who codes with purpose and lives with passion.

Jack has been a professional musician for over 15 years, releasing three albums with the renowned XL Recordings. He started writing songs at the age of 12, quickly realizing his calling in music. His career has taken him on tours and to festivals around the globe, collaborating with iconic artists such as Adele, The XX, David Byrne of Talking Heads, Paul Epworth, and Sault, among others.

Parallel to his music career, Jack has always had a deep involvement in the visual arts, actively creating artwork for his albums. His skills in drawing, painting, and graphic design culminated in a collaboration with artist Eddie Peake for his latest album, building a visual world for his music. His directional vision extends to his music videos, working with acclaimed directors like Tim Pope and Alma Ha’rel.

Recently, Jack ventured into the realm of commercial work, composing for film soundtracks, podcasts, and adverts, reveling in the challenge of conceptual creativity for clients. His enthusiasm for collaboration and creativity now leads him to join forces with the Group Of Humans, where he is eager to meet new people and see where the collective creative journey will lead.

Patrick is a seasoned executive producer and creative beacon for those navigating the intricate world of emerging technologies. He offers a steadying hand to agencies, brands and digital pioneers overwhelmed by the strategic, creative and technical demands such innovations entail. Fueled by a fusion of creativity, technology and potent storytelling, Patrick’s interests are deeply rooted in AI, Web3 and creative tech, especially their transformative effects on marketing and advertising.

His entrepreneurial spirit has led him to establish two brick-and-mortar ventures: a commercial production firm and a digital advertising agency. In the interludes, he has successfully integrated production departments within large agencies, effectively incubating small businesses within them. With a knack for problem solving, Patrick embodies the adage “if he can’t make it, he’ll find someone who can.”

Joel is proudly ‘Human’ he’s also an award-winning, strategically minded, Senior Copywriter. He brings extensive experience across industry sectors and media channels with a passion for digital. For clients and businesses he adds value, shifts perceptions and creates memorable communications. Driven by bringing brand stories to life, while writing sparkling copy and content that persuades, informs and sells.

Dee is a business revolution and start up leader. A pioneer in developing and bringing brands to life through all aspects of design and customer experiences. She uniquely combines commercial and creative vision to drive consumer choice and corporate benefit. Dee knows how to turn brand dreams into customer realities.

In 2015 Dee was a founding member of Virgin Voyages, creating and launching Richard Branson’s latest venture to become a sector leader. Extensive experience in relaunching brands, Dee’s love of creativity and humans has involved her in key roles in the 2012 London Olympics, a Russian bank and across multiple creative agencies. Dee understands how to successfully deliver commercially robust solutions and has created brand customer’s love along the way.

Dee enjoys the blue skies of Miami while hanging out with her dog and cat in her modernist Miami home.

Kyle is a frontend developer who’s been working in the industry for 10 years. He is the go-to developer for several small creative agencies and businesses in London and the US. He loves great web design, and always tries to give it the respect it deserves in his coding. Once a pixel-perfectionist, now faithful to responsive web design principles, Kyle never compromises on the interpretation of design into code.

Stefan designs IRL experiences built on meaning, emotion and impact. He is a creative director, filmmaker, author, musician and speaker who’s collaborated with and led exceptional teams around the globe, and is known for his engaging and provocative style. Stefan challenges partners and audiences to think critically in order to arrive at fresh perspectives.

He’s worked for Google, BMW, VSCO, Nike, Infiniti, American Express and Intel, among many others. Stefan also founded pioneering NYC retail concept store The Apartment in 1999, which evolved into The Apt Design Agency.

Jennifer is an expert in developing and driving commercial strategies for kids and sports brands. With a strong history in licensing, merchandising and distribution of new content, she’s able to open up significant revenue streams for brands looking to grow and become famous.

Jennifer started by creating the commercial partnership’s business for Turner Broadcasting in the UK and Europe, and has since gone on to work with Aardman animation and Discovery. Now leading her own practice she is currently working with sports brands like Juventus and Barcelona FC to drive new market strategies.

Dilly Gent. Sometimes a producer, other times a creative director and always a fixer, her M.O is best defined as that of a vision crafter.

Early on, she gained a reputation for her ability to match the right people with the right project. She’s been the secret sauce behind many of them – often steering artists in the right visual direction, and inspiring others to take up a path that rings more true to them.

Dilly spent 17 years as Radiohead’s Creative Director, earning a Grammy Nomination for the feature length documentary “Meeting People Is Easy”. In 2005 launched “From The Basement” with music producer Nigel Godrich, a global music TV series featuring artists such as The White Stripes, Beck, Sonic Youth, Radiohead and Red Hot Chili Peppers amongst others.

In 2007, Dilly commissioned and executive produced 60 short films for Al Gore’s Live Earth campaign featuring directors from all over the world.

While working on this campaign, Dilly discovered her deep love and concern for the environment, pushing her to create projects designed to deliver a green message through music and film.

Maciej is Poland’s and Europe’s pioneer in Virtual Production, featured speaker at Cannes Next, Berlinale Film Festival and EAVE workshop. As a Virtual Production Supervisor, daily collaborates on script consultancy for technology-driven storytelling.

Boasting 20 years in global film production, he’s partnered with crews from all continents apart from Antarctica. His portfolio spans American documentaries, European Arthouse, to Bollywood epics. With a fervor for tech-centric films, he’s committed to bridging the digital-physical divide, echoing Arthur C. Clarke’s sentiment: “Any sufficiently advanced technology is indistinguishable from magic.”

Outside the film studio he is a ski instructor, seasoned sailor and perpetual adventurer.

Julia is a change maker and leading expert in brand purpose. Born in Arkansas, her dream of living and working around the globe came true. She graduated from Wellesley College, moved to New York City to work for ABC News 20/20 and afterwards worked at Wieden+Kennedy where she lived in Portland, Tokyo and Amsterdam building the world’s most influential brands like Nike, Microsoft, Coca-cola, Audi and Old Spice. A decade ago she broke convention and shifted her career to focus on solving the world’s biggest problems. Highlights include leading the strategic and creative development of the Nike Foundation’s Girl Effect to break generational poverty, working with Fazle Abed the founder of BRAC, the world’s largest NGO based in Bangladesh providing micro-lending and savings to unbanked populations, designing the patient experience at Providence Heart Institute, promoting the XQ Institute’s Super School challenge and collaborating with Vice-President Al Gore on The Climate Reality Project. Known for strategic leadership, brand marketing and social innovation, her mission is to bring humanity to business. Today, she partners with brands to identify, define and create purpose-inspired strategies, experiences and programming that drive business growth and benefit society.

Divya is a venture builder, business designer, researcher, ethnographer and product, brand and experience strategist. After 15+ years in diverse strategy roles at Omnicom Media Group, R/GA and BCG X, she brings together a unique combination of skills that enable her to take on a diverse array of projects.

With a bias towards action, Divya has helped teams push their thinking far beyond the status quo and into the space of meaningful innovation. Through her unique perspective she has shaped successful new brands, products and services in beauty, sports, retail banking, entertainment, renewables and fintech sectors all over the world, with significant work in Europe and the Middle East.

Jannicke Mikkelsen FNF (Norwegian Society of Cinematographers)
Award winning Film Director & Cinematographer FNF specialised in high-tech film production in hazardous environments, polar, ocean & aerospace. She is internationally known for her innovative work with wildlife filmmaker David Attenborough, legendary rock band QUEEN, Apollo11 50th Anniversary installation for NASA KSCVC, and Mission Payload Specialist Crew onboard the 2019 World Record flight ‘One More Orbit’ polar circumnavigating the Planet. Mikkelsen’s ground breaking film work awarded her the first ever European Society of Cinematographers Award for Extraordinary Technical Achievement, in 2017 she was named Norway’s most influential woman in tech, in 2019 one of UK’s most influential women in tech and in 2019 she became the first ever woman to circumnavigate the planet over the North and South Pole.

Jannicke Mikkelsen is the Arctic correspondent for BBC & NRK, and she is also a frequent public speaker and motivational speaker on tech-innovation and has been keynote speaker at business events such as Google, Disney, Pixar, AI Show Biz, IBC show, Paramount Pictures, BVE expo and BSC expo. Her work has been featured in publications such as Forbes, Wired, Variety and Teen Vogue.

Daniel likes to solve creative problems. Depending on the need, he has served as a strategist, copywriter and creative director for international brands including Mattel, Microsoft and Moet—and those are just the “M” brands.

When the work day is done, Daniel enjoys dancing in the kitchen with his wife, cult movies, and LEGO (also a client) fun with his son.

Sean is an international thought leader in brand and design, advocating human-centered and creative foresight strategies to deliver innovative branded solutions and customer experiences. He has a proven track record building and leading award-winning design teams around the world that leverage diversity, inclusion and responsible design principles to drive creativity and brand impact.

Katie is a seasoned design researcher and learning scientist who approaches problems with curiosity and empathy. With a Ph.D. in learning sciences and a suite of research methods, Katie cares deeply about uncovering the social and technical conditions that enable designs and innovations to be successful and scalable. Katie has deep expertise in educational systems, instructional design, and assessment.

Katie lives in the Pacific Northwest with her partner, twins, and dog.

Kat has more than 20 years experience as an entrepreneur, strategist and business leader with a focus on successful change, innovation and growth. She is also a leadership coach and supports people in defining and expanding their super powers.

Kat cofounded the award-winning creative agency Exopolis in 2001, which was acquired in 2010. She connects organizations and people to create meaningful partnerships and, ultimately, impactful and successful results. She is a passionate advocate for and a connector of exceptional creatives, strategists, artists, makers, technologists, and brand specialists.

Jason is a multifaceted professional who thrives at the intersection of creativity and strategy. With a rich background that spans scholarship and industrial design to DJing and rave culture, he is as comfortable in the studio as he is in the boardroom. His diverse talents include DJing, music production, consulting, design, and strategy. Jason is driven by a passion to positively influence people—whether through the pulsating rhythms of music, the elegance of design, the guidance of leadership, or the innovation of strategy. Acknowledged as a thought leader in User Experience, he actively shapes the community through his leadership role with IxDA London and leverages his vast expertise in UX, Product, Service, Innovation, and Interaction to drive Experience Design in the consulting realm.

Geoffrey works to make the world a better place. With 30+ years of experience in more than 60 countries throughout Latin America, Asia, Africa and Europe, he incorporates innovation, philanthropy, public policy and fundraising in his strategy work.
In both classroom and boardroom, and as a fundraiser, consultant, author, documentary film producer and academic researcher, Geoffrey has focused on policy challenges including climate change, sustainability and corporate social responsibility in industries that include tech, sports, entertainment, education and automotive.
In 2022, he founded Potenciar Advisors to seek collaborative solutions among sometimes unlikely partners across public, private and nonprofit sectors. Geoffrey is a bilingual (English and Spanish) graduate of Harvard University and Brown University, and held senior leadership positions during the decades he spent at both of these institutions.

Henry is one of the world’s leading authorities on consumer trends, having spent a decade as the Managing Director of TrendWatching. He is the author of Trend-Driven Innovation, which underpins TrendWatching’s research and content that is used by 100,000 B2C professionals.

Henry’s second book, The Future Normal: How We Will Live, Work, and Thrive In The Next Decade, features the 30 biggest ideas and instigators that will shape humanity’s next decade. It launched at SXSW in March 2023.

His latest project is VisuAIse Futures – working with the brilliant visual strategist Natalia Talkowska on a series of illustrated guides to people-first AI strategies, as well as running interactive workshop experiences that combine doodling (by hand!) and generative AI.

Henry has given more than 150 inspiring and actionable keynotes and workshops in 30+ countries and is a guest lecturer at HEC business school in Paris. As co-founder of 3Space, he is also an award-winning social entrepreneur with the non-profit’s innovative solution to urban regeneration commended in Fast Company’s World Changing Ideas 2019.

Fun fact: Henry was featured in GQ’s Most Connected Men in Britain list.

Josh is a board member, CEO, strategist, published author and podcast host. He’s worked with most of the Fortune 500 using his broad technical expertise and deep domain knowledge to provide oversight and strategic insight on the most disruptive technologies and trends.

He has worked with IDEO and the US Intelligence agencies, served on an advisory board for BP, and shared his expertise with organizations on topics from Cybersecurity to AI, with a focus on policy, oversight, leadership, and process.

Josh has published three books, hosted three television series, is published in outlets from Fortune to Oprah, and has hosted countless talks at events from WEF’s Davos to the TED Mainstage. He is co-host of Accenture’s Built for Change, granted ‘Thought Leadership of the Year’ by AdWeek two years running.

Gina makes stuff work. During the course of her 30-year career, she’s tackled a wide range of roles from management consultant to designer, corporate marketer to two-time entrepreneur. All of which have shaped a mind that’s equal parts analytical and creative, and obsessed with optimally adjusting the levers that propel business forward.

She’s brought to life culturally-relevant projects for brands like BMW, Nike, The Gap, American Express, Time Warner, Sony, Infiniti as well as scores of smart startups and growing SMBs. Gina also founded pioneering NYC retail concept store The Apartment, which evolved into The Apt Strategy Agency. Multilingual and multicultural, Gina has lived in the US, Europe and Latin America, and traveled through six continents with her husband and two children.

Mark Hadfield has over 15 years experience as an agency Planner working in London, around the UK and across Asia. He’s worked for big, small, networked and independent agencies and worked across pretty much every category you can think of.

He spent 6 years at Iris, as Regional Head of Planning for APAC, building and managing teams around Asia and working on Samsung, Guinness, Philips and Shell amongst other clients.

He’s also worked at ENGINE, Weapon7/BBDO, Southpaw and most latterly Cravens, based in Newcastle upon Tyne. His passion for Mass Mainstream audiences and brands comes from his Comprehensive-schooled background and love of double-carb meals.

In 2023 he set up Meet the 85% – an ethnographic research consultancy that helps agencies and brands understand the reality of their customers lives. Our work sits at the intersection of journalism, ethnography and documentary film making.

Raquel is a multi-award-winning Brand and Creative Strategist whose expertise has been sharpened at some of the world’s most esteemed creative agencies including BBH London, Saatchi & Saatchi, AMV BBDO, Grey, and Publicis. Her speciality lies in partnering with senior leadership teams, guiding them through the intricacies of go-to-market strategies, purpose, vision, brand positioning, communications strategy, target definition and media planning.

Raquel’s experience spans over two decades and crosses a multitude of sectors such as government, digital platforms, retail, travel, FMCG, fashion and finance. Celebrated for her work with illustrious brands like Coca-Cola, Unilever, P&G, Pringles, Mars, Tourism Australia, VRBO Homeaway, Very.co.uk, Volvo, and M&S, Raquel’s achievements have been lauded by prestigious industry awards, including the YouTube Effectiveness Grand Prix, IPA Effectiveness, Effies, and Cannes Lions.

Victoria is an experience strategist who’s spent 15 years helping businesses profit from change at some of the world’s most successful creative agencies. She’s led strategic and creative development on products, service design, and integrated brand experience programmes for a host of international businesses, including Unilever, Lenovo, Barclay’s, Kellogg’s, and BUPA, as well as non-profits and social enterprises. Her training in product design gives her a knack for making things that function well, delight consumers, and make business sense.

Before joining Group of Humans, she was Strategy Director at Isobar (Dentsu Aegis), and prior to that spent 6 years with the Ogilvy Group in Director and team leadership roles, including a secondment to Ogilvy in Bangalore to build a strategic planning capability.

Victoria holds a Masters in Industrial Design from the Pratt Institute, and has lived and worked in the US, Asia, and Europe. A no-nonsense native New Yorker, she’s called London home for over a decade.

Joe is the author of The Hidden Psychology of Social Networks and former head of Brand Strategy at Reddit.

A social media creative and strategy nerd. Joe works with brands to create social marketing that integrates naturally into different online ecosystems. Joe’s approach to building strategy for brands in social is finding the intersection between the brand positioning and things local online communities find valuable.

Miranda is our first Dutch human. She’s a creative strategist, coach, architect and writer for all brands and individuals curious for impact. Stretching from brand narratives and identity development to leadership culture, experiences, services, partnerships, content and metrics. She’s a systems thinker and doer, getting brands out of coating and into compass mode.

Expect her to be an experienced hunter for creative energy sources, a gatherer of all that makes people tick and a co-finder of fuel as well as focus for transformational impact. Always from a place of radical curiousty to make impact inevitable, by surprising humans with their actual superpowers.

Shea Gonyo is an award winning interactive developer with more than 20 years of experience working in the digital landscape. Shea has developed a myriad of interactive experiences for fortune 500 companies — including websites, e-commerce applications, mobile apps, multiplayer games, social networks and touch retail installations.

Emily is a design researcher based in London with a profound background in psychology. She thrives in creative settings, contributing to innovative products with a societal impact. Leading global research initiatives, Emily has delved into diverse industries from Dating and Automotive to FinTech, Sustainability, Electric Vehicles, and EdTech. Her methodology of choice is ethnography, through which she has conducted fieldwork across Europe, the United States, and Asia.

Holding a Bachelor’s degree in Psychology from the University of Sussex and a Master’s in Social and Cultural Psychology from the London School of Economics, Emily has deepened her expertise with a UX Research Specialist certification from the Nielsen Norman Group. Beyond her research endeavors, she dedicates time to teaching and mentoring in UX, guiding new practitioners in the field.

Rob is a seasoned entrepreneur and authority in design businesses. His leadership is defined by a commitment to fostering cultures of loyalty, authenticity, and courage. As the founder of Group Of Humans in 2018 and with two previous successful business exits, Rob’s expertise is in crafting and nurturing creative service companies.

In 2023, Rob, alongside Rick Palmer, launched SuperHuman Partners, a firm dedicated to guiding creative industry leaders through growth and exit strategies.

An avid supporter of innovation, Rob invests in promising startups and is keen on NED opportunities within the creative sector.

Family-oriented, Rob enjoys life with his wife, three children, and two labradors in the Berkshire countryside, having relocated from Miami during the 2020 pandemic.

Jen’s 30-year career in management consulting and executive coaching has linked deep human insight with transformative business outcomes. She’s now a startup co-founder blending AI, psychology and strategy to derisk and debias pivotal people decisions, primarily in the startup and scaleup ecosystem. Prior to founding her current company, Lodestone Insights, she served as the CX Principal and B2B Sector Lead at Forrester’s consulting division.

Paul is a branding expert and UI designer with a 19-year track record in the industry. Beginning his career at SeymourPowell, a renowned design agency in the heart of London, Paul quickly established himself through his approach to meaningful, concept-driven design and typography.

From running his own agency to working independently, Paul has had the freedom to develop his creativity crafting bespoke brand identities and UI design for clients across a wide range of sectors. His passion for design comes from constantly learning through immersing himself in so many different companies and cultures.

Paul has had the pleasure of working with Adidas, Intel, Guinness, Google, The Prince’s Trust, Pearson, Gates Ventures, Gates Notes, Casper and Uber, as well as creating the Group of Humans brand identity and website itself.

Kevin is probably best known for his tenure as songwriter, producer, drummer and singer with UK alt-rock band 10cc. A pioneering music video director, he partnered with Lol Crème for everyone from Duran Duran to Lou Reed, and went solo for U2, The Beatles and Frank Sinatra among many more.

With Chrissie Hynde, Matthew Freud and others he founded environmental pressure group The Ark Trust. He is also the founder of Youdio, an audio/visual music collaboration app. He released his memoirs as the interactive ebook ‘Spacecake’.

Kevin’s experience and imagination have also been employed in commercials with a huge list of credits including Wrangler, Toyota and Habitat. In 2000, The Creative Art and Design Committee presented Kevin with an Outstanding Achievement Award, acknowledging 20 years of consistently stunning work.

Aleks is an experienced leader and a passionate practitioner of UX and Service Design. Throughout her career, she navigated different contexts and languages in search of a job and a place that truly aligned with her internal drive to improve people’s lives. She found that place in London, where for the past 15 years she has led and crafted experience design teams for top design agencies such as Poke, Webcredible, Foolproof, and others. She mentored, recruited, and helped many researchers and designers to progress and grow – both through individual mentorship and through academia (guest lecturing at Kingston Business School, Loughborough University, and C4D).

Aleks has worked across various industries and businesses, from startups to large corporates, focusing primarily on Service Design, UX Design, Research, and Capability building. Her clients include VISA, Lloyds, TSB, Virgin Voyages, Moonpig, Virgin Atlantic, Here East, British Airways, GlaxoSmithKline, Tesco, and many more.

Armed with degrees in Art and Service Design, Aleks is all about trying out new methods and frameworks. Her designed tools cover a range of needs, from discovering diverse children’s books to assisting with dyslexia and promoting inclusive content. Currently, she’s diving into the world of inclusive research, aiming to empower diverse individuals to actively lead and participate in research initiatives.

Florenca is a Product Designer with extensive international experience focused on sustainability and innovation. She is an expert in UX design and strategy and hands-on visual / UI design. Having been exposed to a wide range of industries from digital agencies to large corporations and tech startups, Flo is enthusiastic to work closely with teams, as well as advise solo entrepreneurs starting new businesses.

Energetic and positive, she is constantly exploring stimulating opportunities to learn, share and design experiences that ultimately have a positive impact on society. Born in Brazil, of Italian heritage, flourishing in London.

Rick is an entrepreneur, company founder and the Founding Partner at Group Of Humans sister company SuperHuman Partners. He is never happier than when working with open-minded, positive thinkers and thrives when helping others to realise their full potential and build better businesses. He founded his first company whilst studying Graphics at Central Saint Martins, and sold it in his early 20’s to a UK-based PLC. 25+ yrs later he has built and sold a number of his own companies, including a digital broadcast business, a digital agency and an online gaming company. Rick now spends his time helping mould and steer businesses to greatness through SHP.

Simon is a Creative Director in industries from digital to industrial design, advertising to engineering, narrative conception to brand behavior. Formerly, he was Head of Samara Airbnb’s innovation studio, Vice President and Creative Director at Intel’s innovation lab, Vice President and Creative Director at Verizon’s media future lab and Vevo’s external Creative Director.

In the UK, he co-founded three major digital agencies: Deepend, Poke and fray, was the first Digital President of the D&AD, board member of the Design Council and in 2007 was awarded the position of Royal Designer for Industry, the UK’s highest design honor. He’s currently running two start ups: Allocation.Space and a climate-focused drinks company. He also sits on the board of four others.

A seasoned digital innovator, Orlando co-founded Digit London and AllofUs before consulting as a Design/Creative Director following the acquisition of AllofUs by Boston Consulting Group (BCG).

His work spans Meta to Samsung, and from Google’s ATAP to the Harry Potter store in NY. He is currently helping organisations embrace emerging technologies, helping them anticipate and design our blended future (spatial, mixed & augmented) with purpose and sensitivity

A staunch advocate of Human-Centred Design, Orlando believes in harnessing technology’s potential by understanding real-world behaviours, making sure that its impact is positive, progressive and above all responsible.

His insight and experience spans across all digital touch points, working closely with C-suite or Creative teams. Orlando is most happy when he is applying his design expertise to either participate or take lead on the creation of viable new propositions, from problem framing, idea generation and vision development, right through to the nitty-gritty of creating prototypes & user testing.

Kerry is the founder of Sway, a multidisciplinary communications, reputation and PR agency that delivers on business objectives through the power of influence. Based in London, Kerry’s clients have spanned APAC, the Middle East, North America, Europe and the UK.

Over a career spanning 25 years working for some of the world’s largest blue chip companies, Kerry has been driven by the desire to create lasting and positive societal change within all the organizations she works with.

Having held in-house international PR, communications, ESG and social impact positions at Virgin, Pernod Ricard, Microsoft, Costa Coffee and Nokia, Kerry brings an expansive view on best practices from around the world. Most recently, she served as the Global Corporate Communications Advisor to Allwyn, the operator of the UK National Lottery.

Andor is a multifaceted creative professional whose expertise spans across photography, cinematography, 3D artistry, and art direction, complemented by a foundation in product design and engineering. At the helm of his own photo studio, Andor is driven by an ardor for crafting visually stunning narratives that elucidate the intricacies of complex technologies. His work is distinguished by its ability to not just capture, but to fascinate, offering viewers a tantalizing glimpse into the essence of innovation.

Sean is a seasoned creative force, renowned for his role as the founding creative partner of iris Worldwide. Over an impressive tenure of 17 years, he was at the helm of the agency’s creative vision and talent across a network spanning 14 international offices. His leadership saw iris grow from a humble duo to a powerhouse of over a thousand employees, boasting annual billings of $100 million by 2016.

In the course of building and eventually selling his agency, Sean crafted numerous integrated campaigns, touching a diverse array of business sectors. The brands he worked with often reflected his own interests—sport, retail, electronics, and beverages—leading to partnerships with industry giants such as Jeep, Diageo, adidas, Ericsson, Coca-Cola, Samsung, Heineken, Sony, Reckitt Benckiser, Barclays, IHG, Reebok, and Saks Fifth Avenue.

Throughout his career, Sean has not only worked with some of the industry’s most brilliant minds but has also earned a formidable collection of global creative and marketing awards, a testament to his exceptional talent and leadership in the creative realm.

Paul has spent 25+ years at the leading edge of digital strategy and innovation to deliver digital products and services that make an impact on people’s lives.

From working on a ground-breaking digital product that revolutionises in-home care in the UK to one of the first connected car concepts for a leading luxury card brand via historical advice on Hollywood films. He has a passion for, as a client once said, “who I would I call for a creative mission impossible”

With a career that covers starts-ups, scale-ups and global brands working in Europe, the Middle East and the US, Paul relishes those strategic challenges that other people shy away from.

Nicola is a Producer based in Cumbria in the UK. Over the past 13 years, she has worked on a range of projects across several different industries including website design and development, UX design and strategy, defence contracts (specifically submarine design and build) and public realm enhancement projects.

A sociology graduate she enjoys working on human centred projects that make a tangible difference to people and their surroundings.

Dan is a dynamic and mission-driven leader with a rich background in product and service management. Drawing from his extensive experience at Ex Digitas, Fjord, Accenture, and EY, he has become a catalyst for positive change, steering impactful transformations through innovative ventures and strategic product initiatives.

He halved SSE’s product development operating costs, demonstrating a keen ability to optimise efficiency. His strategic interventions doubled the likelihood of at-risk individuals reaching out to Samaritans for support and increased vulnerable youth engagement with drug-use support through Public Health England. Furthermore, in a major programme he designed, Dan successfully pivoted HCA Healthcare UK’s communication approach, shifting it from 28 years of internal-centric language to an outward-facing, patient-centric vernacular.

Over the span of 20 years, Dan has honed his expertise in design management, establishing an enduring consulting practice. As well as delivering thought leading speeches about service design at Producttank London, UX Brighton, and Birmingham Design Festival, he has brought insight into his Google sponsored customer-centricity research to large audiences with guest spots on podcasts such as The product Experience from Mind The Product. His commitment to driving tangible results is evident in his collaborations with renowned clients, including Google, Meta, BBC News, British Council, Lloyds Banking Group, Unicredit Group, Natwest, SSE Energy, and countless UK Government departments and bodies.

Jan is a solver of creative puzzles across brand, experience, and product design. He has helped hundreds of B2B and B2C companies unlock the potential for their brands to better connect to their customers across a variety of digital media with more than 20 years in the field. After several years running his own successful creative agency, Jan has once again dedicated himself to his true craft and joined the plight of The Humans to drive forward the principles of human centred design.

I am a highly astute, focused and accomplished writer with a skill for maximising the impact of words. My expertise has been honed in a long-form journalism career spanning some of the world’s best known media titles including Vogue, The Times and Sunday Times of London, The Guardian and The Telegraph (UK.)

I’ve been a politics and defence correspondent, dispatching from Westminster and conflicts in Iraq and Afghanistan, making me adept at digesting and humanising complex jargon and data and extracting the stories that engage stakeholders and audiences. And I am a sought after ghost writer thanks to my ability to stitch together narratives and capture the ambitions and voices of others in order to get them and their messages where they want to be.

Clare has spent 20+ years at the cutting-edge of strategy and creativity to deliver blueprints for transformational ideas that ignite change and solve problems.

From working on child poverty in Rwanda to designing games to recruit astronauts for the European Space Agency she has an insatiable fascination with people, and what makes them tick, which leads to breakthrough thinking and ideas that solve business problems, and world problems.

A career that spans set-design, brand and advertising agencies, digital design, innovation labs, and consulting for FTSE 100 clients. Nothing makes her happier than a wicked problem or an open brief.

John is an adept facilitator who specializes in assisting leadership teams to navigate and solve complex cross-functional challenges. He excels in establishing the necessary conditions and framework for strategic co-design, allowing for collaborative solution-finding among teams, customers, and users.

His comprehensive background, which includes training in product and service design, followed by a foray into academic innovation research, and culminating in consultancy, has equipped him with the skills to manage a diverse array of projects. John’s expertise spans various industries, from finance to gaming and from wedding planning to construction, catering to the needs of both burgeoning startups and global powerhouses. His approach is marked by a keen ability to synthesize diverse perspectives and steer teams towards cohesive and forward-thinking solutions.

Matthew is a creative thinker and industrial designer renowned for his imagination and visionary approach in developing new user and product experiences. His strategic work unites original blue-sky thinking with practical design outcomes to help clients gain strategic lessons and turn uncertainty into opportunity.

He’s tackled complex challenges for global brands and expert teams in scale ups. His achievements include designing the world’s first ethical and modular smartphone for Fairphone back in 2014, creating innovative experiences for Samsung’s folding screens, and developing mixed reality concepts for TikTok. He helped set the strategic and design direction for Sky Live, a service for the Sky Glass TV streaming platform powered by machine learning. He’s even collaborated with starchitect Bjarke Ingles and a visionary billionaire to reimagine the memorial experience.

Patrick Pittman is a Toronto and Newfoundland-based writer, editor, filmmaker, and strategist who has spent his career asking questions and building communities for pages, stages, screens, and microphones across the world. Formerly editor-in-chief at The Alpine Review and Dumbo Feather, he now helps a small global roster of clients with human understanding and research-driven strategic sensemaking. He has been a correspondent for Monocle in Australia, the South Pacific, and Canada. He was previously the creative and editorial director of Toronto content agency Totem, where he headed-up Folio and CMA award-winning projects with some of North America’s largest brands. He continues to consult regularly for creative agencies on content and strategy, and has worked with the New York Times’ T Brand Studio, Vice’s Virtue Worldwide and BBC Worldwide’s StoryWorks unit.

Simon has worked in the media for his entire professional career. For 20 years he was an award-winning photojournalist for a variety of internationally renowned newspapers, magazines and photographic agencies and most recently as a senior staff photographer on The Times newspaper before becoming its News Picture Editor. Subsequently he has run his own social media business, was a Director at brand research specialists Hall & Partners, was FT Weekend Digital Visual Editor and Picture Editor UKI Desk at Reuters in London. He is currently the Chief Photographer to the Prime Minister of the United Kingdom.

Simon is currently a Trustee at two charities. The arts-based charity Tender which works with young people to prevent domestic abuse and sexual violence, and Supporting Wounded Veterans which supports UK veterans through ground-breaking physical and psychological care. He served as a Community Governor at large primary school in west London for more than a decade and is also a Fellow of the Royal Society of the Arts and Manufacturing. He is married with two children and lives in Buckinghamshire.

Alexandra is an award-winning Creative Entrepreneur and Leader, passionate about creating outstanding products and experiences for top global brands. She co-founded the iconic studio Hi-ReS! London, which would go on to capture the attention of the world’s leading brands.
After Hi-ReS! joined SYZYGY (WPP), Alexandra remained in leadership, preserving the studio’s culture and growing the studio into a global powerhouse with offices in Berlin and New York.

Over her career, she has excelled in digital media, branding, print, interactive immersive projects and film. Her client portfolio spans artists like Darren Aronofsky, The Beatles, Massive Attack, Beck, and global brands such as Chanel, Jägermeister, SONY, Toyota and IBM. She holds a BAFTA, D&AD pencils, Webbies, Clios, and Cannes Lions, with her work exhibited at renowned institutions like The V&A, The Barbican, and Tate Britain.

Creating and curating spaces, places, experiences and encounters, Natasha is driven by developing new narratives, collaborations and creative tools that inspire and exceed expectations.

Natasha’s background is rooted in art and design. Having studied Spatial Design at Chelsea College of Art in London, she worked in the UK and Netherlands for renowned creative agencies and consulted for some of the world’s leading fashion brands (Alexander McQueen, Burberry) on driving innovation across brand strategy, store design and visitor experience.

Obsessed with the future and constantly looking for opportunity and innovation, Natasha cofounded Nxt Museum. The home for new media art in the Netherlands, it unites her passion for art, technology and sound. As Creative Director at Nxt Museum, Natasha is devoted to ensuring it’s a place for the many, not just the few, as part of the founding mission to empower and inspire the pioneers of tomorrow.

Margeigh loves a journey through uncharted territory. In her 20+ years of product development experience she’s worked with startups and Fortune 100 companies on a wide range of business problems. How to understand the potential, and potential impacts, of emerging technologies; how to create useful, usable and delightful experiences for nascent platforms; how to engage user communities in codesigning the experiences they most want to see.

Over the past decade Margeigh has focussed on the user experience of intelligent machinery, developing global products that engender trust, embody transparency and foster equity. Most recently, she founded CH ASM, a consultancy facilitating socially beneficial outcomes enabled by AI.

Joe is a Visual/UX Designer with 20 years’ commercial experience for clients and sectors including financial services, media, entertainment and telecommunications. Joe has an eye for detail and is a craftsman in his field. Collaborating with design-centric creative teams, he’s led a diverse range of digital projects from user-focused experiences for device and screen to defining design systems for global brands and organizations.

Joe has a passion for human-centered design, dabbles in motion graphics and is a consummate illustrator. His work has been awarded by BAFTA Interactive Awards, D&AD, FWA and The Webby Awards to name but a few. His most embarrassing anecdote came when he accidently walked dog poop through J.K Rowling’s house at their first ideation meeting for jkrowling.com—luckily, she found it quite funny.

Adrian is a highly experienced brand strategist with over 25 years of experience spanning four continents and a wide variety of categories, including luxury, consumer packaged goods, technology and telecommunications, financial services, media and entertainment, and retailing.

He has held director-level positions at some of the world’s most creative agencies, including J. Walter Thompson, Team One, Saatchi & Saatchi, and Goodby Silverstein & Partners. Prior to becoming a free agent, Adrian was Head of Strategy and Brand Transformation for RGA LA, where he led the agency’s Connected Brands practice.
Adrian was a contributing editor to the best-selling business book ‘Legacy in the Making’. His work has been honored by the UK Direct Marketing Association, Effie Worldwide, the AAAA’s Jay Chiat Awards, and the ARF’s David Ogilvy Awards.

Mark is a distinguished historian and prolific author, having penned over 20 books. His career in journalism spans 15 years, including a tenure as a war correspondent for Dutch and French media. His expertise in current affairs led him to the role of anchorman on a prominent TV program and later, to the helm of European Affairs and Quote Magazine as Editor in Chief.

With two decades of experience in Board Room Consulting, Mark’s eloquence and insight have made him a sought-after speech writer and government advisor. His linguistic prowess is notable, with fluency in five languages. As a devoted father to two sons and grandfather to three, Mark’s roots and residence in Amsterdam enrich his life and work with a profound sense of place and history.

Vassoula is a global branding powerhouse. She led strategic experiential branding programs at renowned international firms—VP at Fitch and Director at Landor, both in San Francisco, and Creative Director at XMPR in London and Italy. She then served as Senior Creative Director at Office Depot’s global headquarters, overseeing numerous strategic businesses, including brand architecture, new product development, CPG, and marketing initiatives for the private brand group.

Vassoula’s expertise encompasses product innovation, visual brand expressions, storytelling, and guideline systems for Fortune 500 organizations such as Nissan, LEGOLand, Visa, Italian State Railways, Razer/Boomslang, Gates Ventures, and the New World Symphony.
A dynamic thought leader, she excels in building, leading, mentoring, and motivating multidisciplinary creative teams across diverse disciplines, always striving to find ways to transform and innovate brands, products and services.