An exceptional group of people
organized in an innovative way
to do amazing things.
Technological and environmental change is speeding up. The challenges facing today’s businesses are in some ways unprecedented. The ubiquity of technology and the breadth of its impact on business, society and the planet have outstripped traditional approaches.
GROUP OF HUMANS is a collective of industry leading peers. Diverse, thought provoking individuals, whose work, reputation and skill sets push creativity and technology and define their categories.
All of us are determined to rethink the processes and priorities of modern business, for profitable and sustainable outcomes. Together we look at the world differently, change the way we accept risk, nurture insight and collaborate with clients.
Our behavior helps to define our mission, to Waste Not. We do not pitch, we do not pad, we refuse to pollute humanity and the world we live in. We believe technology with a human soul can support the present and nourish the future.
A community founded
on shared values
Everything is connected
To provide our clients with relevant answers, we combine the perspectives of the HUMANS to bring disruptive and collaborative thinking to products, services and brands quickly and honestly.
We call this Holistic Consulting and it provides connected thinking, breaking out of company silos and traditional disciplines to bring ideas to life. Today it comprises of five overlapping areas swarming around a core purpose:
What we do
GROUP OF HUMANS project teams are small, flexible and adaptable. Each team is selected from our global community to bring the skills, processes and experiences needed to take on the problem at hand. These curated teams form the backbone of our service offering, but sometimes the complexity of contemporary business problems means new questions emerge as projects progress and evolve.
When this happens we use our cloud platform to access the GROUP MIND; harnessing the collective experience of every human in our global community.
Humans involved in client project A
Humans involved in client project B
Humans involved in client project C
GROUP MIND engages all humans in problem solving
Captivating conversations with incredible humans.
Episode 10: Lisa deBettencourt
Design in a Pandemic: Facing the long-term design challenges of a global health crisis.
How is this possible?
Organized for the 21st century
To maintain a coherent, world-spanning virtual organization we leverage, buy or build the support services necessary to enable programs to flow seamlessly through humans. Our internal support services include:
and a Travel Service
Director of Education at Gates Ventures
I was looking for help with the strategy, voice and visual direction of The OER Project brand, a new umbrella brand Gates Ventures was creating in preparation for the expansion, capability and reach of the existing Big History Project. The team Group of Humans provided to support me were highly experienced seasoned professionals who made the program a pleasure to work on as well as being able to deliver world class solutions.
VP Portfolio Options, Chief Technology Officer, Platinum Equity
I was looking for a team that had talent in product design and development for a consumer-facing platform, but didn’t want to land a team from the traditional consulting firms that do IT consulting type work. Group of Humans was able to offer great people that provided thought leadership and effective coaching – and helped our team deliver on much needed improvements.
Netflix Co-founder and first CEO; Author of That Will Never Work, the Birth of Netflix and the Amazing Life of an Idea
As I was beginning a new chapter of my career, I worked with Group of Humans on crafting a brand story and developing my website.
The initial process of delving into and articulating the brand was very thought-provoking and collaborative. Next, we worked together to create the website, which was so painless! The team instantly got what I was trying to communicate and were efficient, professional and readily available throughout.
The whole experience of working with Group of Humans was great. It felt like I had access to, and the attention of, really outstanding talent.
As children we were told waste not, want not.
Now we are old we want not waste.
We are just a Group of Humans,
All status we disown,
We are grown beyond the baubles
the money and the shows.
Standing naked with ambition,
Stripped down to the core,
To leave what’s broken better than before.
Waste Not, your time, your talent, Waste Not your planet earth.
Waste Not your weakness or your wisdom, your anger or your mirth.
Become a HumanTalkTo@GroupOfHumans.com
Cultural Strategy Human
I connect brands with culture, solving the tricky problems businesses face when they are struggling to reach a market or grow at the necessary pace. I’ve been doing it for 14+ years, in agencies, direct for clients and as an entrepreneur. Ex- Rapha, Wieden + Kennedy, Poke… among others.
I lead and collaborate to align teams and galvanise them around a shared sense of purpose, clarifying the real opportunities for growth, bridging the gaps between product and marketing, engineering and emotion. I do cultural insight, brand-, communications- and social strategy including new markets, new product development, product market fit, and emerging technology. More hands-on and practical than your average strategy bear.
A strategist and writer, focused on telling stories about the artifacts and consequences of design. Carl has used narrative to help shape design strategy for companies like FedEx, Intel, Technicolor, and P&G, and for design agencies including Smart, Topp, and Bresslergroup. The co-author of two books, Carl’s writing has also appeared in WIRED, Fast Company, Harvard Business Review, Gizmodo, and Forbes among others, on topics ranging from urban infrastructure to service innovation and the ethics of interaction design. He spent five years shaping content and marketing strategy for Ziba Design; before that, he edited and wrote at Core77 and Coroflot. Previously a 3D CAD modeler, a Peace Corps Volunteer in East Africa, and a high school science teacher, Carl holds a BS in Structural Engineering from UC San Diego and a Masters of Industrial Design from the Pratt Institute.
Design Systems Human
Jina is a design systems advocate and advisor. She advises Opvitae and Diez (by Haiku), and is a Web Technologies Expert in the Google Developers Experts network.
Jina led design systems at Amazon, Salesforce, and Apple. Jina founded Clarity, the Design Systems Coalition, and the Design Systems Slack.
Jina coauthored Design Systems Handbook, Fancy Form Design, and The Art & Science of CSS. She’s published several articles and speaks at conferences including Adobe MAX.
Change Strategy Partner
In French, you would say Héloïse is a “touche à tout” or maybe she is just curious to learn new things. She started as a travel writer and editor, and then followed the path of the Digital transformation in the media Industry and held senior roles in Technology, product management and Customer experience. Passionate about building diverse and happy teams and the right organisational culture, her dream job title would be Chief Happiness Officer. Change Partner at Group of Humans, she works with client to kickstart, shape and deliver their transformation agenda.
Lars was part of the first dotcom boom, which was the most fun ever. That led to creative leadership roles at agencies both digital (AKQA), traditional (Ogilvy) and at brands (Google). Lars has been lucky to work with a large number of the world’s leading brands, including Nike, Coca-Cola, LEGO, McDonald’s, Samsung and IKEA. These days, he consults and freelances, while trying to get his musical entertainment startup funded. He’s a writer by trade, but does mostly creative strategy work now, though he thoroughly enjoys writing scripts for both short and long form pieces of (branded) entertainment.
Paul is a Design human, who’s obsessed by clever, considered, beautiful typography, created digitally or by hand. A designer that will gently push each project as far as it can go, to live up to its potential. A designer who will strip away the nonessentials to make the communication as powerful as possible. But most importantly, I’m a designer who loves, lives and breathes design. As happy in front of a screen, as a piece of paper, with a pen and pencil, a keyboard and mouse, or a tablet and a stylus in hand.
Experience Design Human
Elena is a goal-oriented, flexible in approach, User Experience Designer with a passion for everything futurethinking, minimal, elegant and practical. She strongly believes in the power of thought-through design and its ability to positively affect every aspect of our lives. Everything she does is informed by her curiosity towards the human mind and driven by the desire to improve things around her.
French, cheese-a-holic and NYU Film grad, Stefan has traveled the globe over the past 20 years, lucky to meet and work with exceptional people from the fields of design, film, music, theater, marketing and fashion. He’s assembled, directed and learned from these grand orchestras, striving to become a more capable, knowledgeable, competent, and most importantly, joyful conductor.
Stefan founded pioneering NYC retail concept store The Apartment in 1999, which evolved into The Apartment Creative Agency, at the head of which, he realized scores of architectural, branding and experiential projects for a diverse array of clients from Nissan to Nike, American Express to MTV, The Gap to Bad Boy Entertainment, and more. As the creative director of Google’s Cultural Initiatives, he worked across many departments to develop and execute projects that amplified the oftentimes hidden poetry within technology, making it more relevant to humans. Developing philanthropic initiatives for Annie Leibowitz and Ava DuVernay, creating Pixel 2, Google Mini and Pixelbook product launch materials for VIP customers, and executing an interactive invitation concept for YouTube+Grammys were among his efforts.
He is the author of The Considered Life, a book of philosophical guidance imagined as anti-dogma, which encourages us to get off our butts, help ourselves and dig into our layers to explore who we really are. Stefan was also a featured artist on the Apple Music R&B page for his EP, The Pressure. And his made-from-scratch tomato sauce is incredible.
Chris is a writer, strategist and conceptual thinker with 20 years experience in the design and advertising industries. His career started in Stockholm with .com businesses before agency life took him via 10 M&A scenarios to LBi, DigitasLBi / Publicis. Chris has always been passionate about guiding companies towards “enlightened self interest”. He believes fiercely that everything is connected, and that John Donne can teach us more than Bernbach. He has spoken around the world on subjects like “Has the Internet Made Everything Shit”, which got him on stage at Bestival. EX UK PM David Cameron called him terrifying, which he is more proud of than any award.
Strategic & Creative human
Matthew creates unexpected relevant solutions through the design of physical and digital product experiences. As a straight talking industrial designer and innovator he’s driven by people’s essential needs, directional insights, creative collaboration, emerging technologies, brand strategies, design aesthetics and market fit.
He’s unlocked near future opportunities with Samsung, Google, HTC, LG, Fujitsu, Panasonic and Pepsi Co, reinvented the funeral experience for a visionary billionaire and helped Fairphone get to market with the world’s first ethical and modular smartphone.
He engages with the wider design and business community through panel discussions, workshops, design award judging, public speaking, comment and opinion pieces for the international design and business press including FastCo, Wired and Dezeen.
Don is a seasoned marketing and design leader with over 30 years experience establishing and leading teams. He has played key marketing and design roles that took Xbox from a concept to a multibillion-dollar business, helped Nintendo become a household word and worked in major advertising agencies on package goods clients. Along the way, he built and managed large teams in a variety of categories and helped drive for a design-oriented culture within Microsoft.
He is passionate about identifying and capitalizing on people’s superpowers and building cultures that define the “soul” of a product experience – shepherding it from concept through development to launch.
I’m now a Human.
Strategy and Innovation Human
Lisa is a design executive and strategy consultant. She works with healthcare organizations to discover, develop, and operationalize innovative ways to improve patient experience and outcomes amidst increasing regulatory demands, consumer expectations, and technological complexity.
Lisa founded Forge Harmonic, LLC after more than two decades creating award-winning products and commercial successes for businesses within and beyond healthcare. Most recently she was VP of Design at Confer Health, a health tech startup building at-home clinical diagnostics and, prior to that, she was Head of Product Design at Imprivata, a leading healthcare IT security company.
Lisa coauthored the book, Designing for Emerging Technologies: UX for Genomics, Robotics, and the Internet of Things and is currently an adjunct professor in the Digital Media Master’s Degree Program at Northeastern University. She holds an MS degree in Human Factors in Information Design from Bentley University and an BS in Imaging and Photographic Technology from RIT.
Peter is a BAFTA Award winning Creative Director, specialising in Brand Storytelling.
He’s inspired by weaving all the threads of brand communication together to create a compelling overall brand story for clients and their customers – creating meaning and value for both.
Peter spent many years in Network Television, firstly as Creative Director for at Turner Broadcasting – overseeing the European Cartoon Network channels before going on run Nickelodeon UK On Air, In house Programming and Digital channels. Here he gained extensive experience in branding and content creation, garnering a Craft BAFTA award and 5 further Nominations for Short Form films. More recently Peter switched into advertsing where at Publicis Groupe he was Creative Lead for ‘Kellogg’s One’, a blended team of creatives from Digitas and Leo Burnett, and responsible for all Kellogg’s TV and digital transformation work across Europe. At Digitas he also led all creative for clients such as Honda and American Express. His work for Honda Formula 1 notably helping them redefine their brand representation.
Now with unique high level experience in both content creation and advertising, Peter is driven to find new ways for brands to connect with their audiences.
Kyle is a frontend developer who’s been working in the industry for 10 years. He is the go-to developer for several small creative agencies and businesses in London and the US. He loves great web design, and always tries to give it the respect it deserves in his coding. Once a pixel-perfectionist, now faithful to responsive web design principles, he never compromises on the interpretation of design into code.
Business Growth Partner
Kat has over 20 years experience as an entrepreneur and business leader with a focus successful change, innovation and what’s next. Kat co-founded the award winning creative agency Exopolis in 2001 (acquired in 2010). Kat connects teams with organizations to create meaningful partnerships and, ultimately, impactful and successful insights. She is a passionate advocate for and a connector to exceptional creatives, strategists, artists, makers, technologists, and brand specialists.
Scott is passionate about building brands and using a combination of art and science to help companies succeed.
With 20+ years of experience working with brands like Microsoft, Amazon, MIT, Apple, and Xbox, Scott has built and marketed products and services used every day in every corner of the world. From launching the world’s first holographic computer for Microsoft, to international advertising for NOKIA, to redesigning brands for neighborhood bakeries, Scott’s experience revolves around helping companies uncover the essence of their brand and then marketing in an authentic way.
A lover of both the analytical and the artistic, Scott is just as happy digging through research cross-tabs as designing a logo. He’s usually working on new technologies, reinvigorating well-known brands, or helping artistic non-profits succeed.
Product Design Human
Product Designer with an extensive international experience focused on innovation. Expert in UX Design & Strategy and hands-on Visual and UI Design. Having been exposed to a wide range of industries from digital agencies to large corporations and tech startups, I’m enthusiastic to work closely with teams and to advise solo entrepreneurs starting a new business. Energetic and positive, constantly exploring stimulating opportunities to learn, share and design experiences that ultimately have a positive impact on society.
Experience Design Partner
I’m an Experience Designer and Design Executive. I’ve dedicated my career to creating and growing design-focused businesses that take complex technologies and commercialize them to make them usable to customers – from enterprise to consumers. I’ve developed a deep understanding of product innovation, cross-disciplinary teams, design systems, and translating customer and business needs into product and brand solutions. I’ve had the fortune of collaborating with companies such as Apple, BBC, Microsoft, MoMA, Nike, Google, and TED Conferences. I founded and was CEO of the international design fi rm Method where I led the cross-functional research, strategy, design, and technology teams responsible for delivery.
Service Design Human
Audree is a strategist, researcher and designer. With more than 15 years experience in the public and social sectors, including Director-level and C-level roles, Audree’s multidisciplinary background spans design for policy, products, services, operations, organisations and strategy.
Paul is a Bay Area based art director and creative director. He’s spent the last 20+ years helping the most innovative companies in the world define and grow their brands. He’s had the good fortune to create culture-defining work for brands like Google, ESPN, Audi and Levi’s. His work has been recognized by all of the major industry awards shows including Cannes, D&AD and The One Show. Paul has been consulting for the last three years and raising children with his wife in Marin County.
Suki Fuller is an Analytical Storyteller, globally recognised by Forbes as a Strategic Advisor for her award winning work with fundraising tech startups, speaker, and mentor. Seventeen years experience as an intelligence advisor from chemical engineering to security. Lived and worked globally (EMEA, China, UK and US) within Academia, National Security, Law Enforcement, and Private Corporations.
Suki, tells the story by taking you on the journey from data gathering, organizing and analyzing to a point of understanding your next potential chapter. Suki keynotes events globally on ethics in technology, deep tech, AI, social networks, security, female entrepreneurship and is recognized for early adoption of new technologies in the advancement of competitive intelligence. Her areas of focus lie within agile competitive and emergent strategies.
Suki loves Penguins.
Strategy & Creative Partner
Federico is a creative leader and strategic brand builder. He works collaboratively with leaders and teams to develop strategy, story, identity, culture and design. He believes that great brands are built holistically through meaningful actions — by people who are inspired, aligned and motivated by a shared vision of the value they create in the world.
Educated in philosophy and graphic design, he worked with agencies and media organisations between Milan, Paris and London as a designer, director, producer, strategist and creative director. He co-founded two design studios, and built the multi-awarded in-house integrated agency at Discovery in London, where he was VP of Brands and Executive Creative Director, responsible for leading the creative marketing function in Europe.
Dilly Gent. Sometimes a producer, other times a creative director and always a fixer, her M.O is best defined as that of a vision crafter.
Early on, she gained a reputation for her ability to match the right people with the right project. She’s been the secret sauce behind many of them – often steering artists in the right visual direction, and inspiring others to take up a path that rings more true to them.
Dilly spent 16 years as Radiohead’s Creative Director, earning a Grammy Nomination for the feature length documentary “Meeting People Is Easy”. In 2005 launched “From The Basement” with music producer Nigel Godrich, a global music TV series featuring artists such as The White Stripes, Beck, Sonic Youth, Radiohead and Red Hot Chili Peppers amongst others.
In 2007, Dilly commissioned and executive produced 60 short films for Al Gore’s Live Earth campaign featuring directors from all over the world.
While working on this campaign, Dilly discovered her deep love and concern for the environment, pushing her to create projects designed to deliver a green message through music and film.
Experience Design Human
Jan is a solver of creative puzzles across brand and experience design. He has helped hundreds of B2B and B2C companies unlock the potential for their brands to better connect to their customers across a variety of digital media with nearly 20 years in the field. After several years running his own successful creative agency, Jan has once again dedicated himself to his true craft and joined the plight of The Humans to drive forward the principles of human centred design.
With experience on some of the most beloved global brands in the world such as AT&T, IBM, Apple, Absolut, Nike, Wal-mart, Toyota and ASICS, Kayla Green brings with her over 15+ years of expertise in successfully bringing disruptive ideas and experiences to market. Most recently coming from BBDO Los Angeles where she oversaw the global brand repositioning of AT&T (post Time-Warner merger) focusing on a unique data-driven approach to audience and communications planning. Before BBDO she was at Saatchi & Saatchi Los Angeles, where she ran the Digital Strategy discipline, driving the digital business for Toyota, Saatchi & Saatchi LA’s largest client. Prior to Saatchi, Kayla ran strategic engagement for Iconmobile, a WPP-owned mobile technology and marketing startup where she ran strategic client engagement for some of the organizations’ largest global clients including Colgate-Palmolive, Ford, Kimberly-Clark and Microsoft. Named one of Mobile Marketer’s “25 Women to Watch”, Kayla is also the Los Angeles chapter co-chair and San Francisco chapter founder of SheSays, a global organization for women in digital communications.
Photo, Video & Agile Creative Human
Jill is a photographer, director, entrepreneur and artist who has been making pictures since she was 9 years old. An early adopter to digital imaging as well as social media platforms, she was working in Photoshop since version 1.0, had her website done by Razorfish in 1995, Later her site was done by Group94 in Belgium, later was one of the first Tumblr based sites. For a while in 2009, hers was the second highest trafficked photography website in the world. She was shooting covers for Time, Newsweek, Entertainment Weekly and Wired regularly in the 90s.
She was one of the few Photoshoppers in NYC in the early 90s- and still loves to learn and use the top technology- continuing always to retouch her own work.
Recent award-winning campaigns for television and film such as The Handmaid’s Tale S1 for Hulu, the first four seasons of Orange is the New Black for Netflix, Dexter, House of Lies for Showtime, Da Ali G Show and Hung for HBO Charlie’s Angels.
In Oct ’18, she aced an experiential activation for Google where she photographed 182 real New Yorkers in Grand Central over 2 days which utilized and solidified her Influencer status on Instagram. The stats when she posted the grid of day-glo images on LinkedIn were through the roof at more 18,000 views.
It is her fine art and outspokenness which has set her apart. Her portraiture is empathetic and full of HUMAN connection with the viewer. While she is best known for her uniquely human animal portraits of monkeys and apes, grizzly and polar bears, and sexy horses, it was the infamous series of crying toddlers, “End Times” which put her on the map due the media frenzy over the pseudo-controversy that toddlers cry, the images have become memes, used to illustrate personal and political issues. The photography style was copied and taught in schools all over the world. She continually pivots and reinvents, coming up with new visual techniques to stay relevant throughout her 28-year career.
Early in 2018, Greenberg was invited to do a TEDx talk which she used as a platform to found an initiative Alreadymade.org – a site listing all of the top female advertising photographers since the ratios 1-10 for awarded jobs.
She recently wrote and directed a short film called “Honeypot” about Weinstein. Is in post-production on“Feminist Pigs” an animated comedy superhero pilot, and a YouTube Premium pilot called “Dick Move” about a female game designer who goes undercover as a man to subvert her workplace sexism.
Dionne is a business development, marketing and communications specialist based in London.
Over the last 24 years she has worked with some of the most respected names in international architecture, design, technology and contemporary art including United Visual Artists, Adjaye Associates, IDEO, Pentagram, Wolff Olins, Peter Saville, Sebastian Conran Associates, Central Saint Martins and The New Craftsmen. Roles have varied from strategic marketing and PR consultancy and implementation to client relationship development. She has also acted as a curator, editor and commissioner of content for books, special projects, exhibitions and workshops.
Experience Design Partner
Brian is a mix of engineer, storyteller and designer who invariably draws on aspects of all three when designing human-centred product or service experiences, or new organisational structures or capabilities. He likes to work with smart, passionate people and organisations that are courageous enough to embrace design and its potential to shape their thinking.
Lucy is a neurodivergent human, a founder, and an award-winning Senior Creative. Over the past 20 years, she has worked at some of London’s best-known agencies, on a variety of brands and channels. She brings to the table the ability to think big, fast and deeply, turning insights into culturally relevant ideas and experiences. In March 2018 Lucy founded The future is ND, a network for neurodivergents working in the creative and tech industries. This platform aims to make visible and empower this usually hidden minority group. She continues to organise evenings of talks where speakers share their unique journeys through adversity to success.
Gary has created brand experiences at IBM, HSBC, Apple, Sapient and AMV BBDO. He’s worked with brands that include: Guinness, The Economist, Tate Modern, ICA, Mental Health First Aid, City Mental Health Alliance, BBC, Unilever, Heineken, Metropolitan Museum of Art, Etihad Airways, Emaar, Mercedes-Benz and BMW, winning many awards along the way.
Formally Executive Creative Director at IBM he has delivered over 100+ innovation workshops using Garage and Design Thinking frameworks. He has been involved with over 20 start-ups in mental health, music, property, design and banking. As well as deep brand experience he has worked extensively with cloud and cognitive computing. He is driven by finding the human experience within design and technology, drawing inspiration from architecture, product design, music and art.
Over the last 15+ years, Avery has been fortunate to lead a variety of global product launches for Nike, Adidas, Aflac, Ford, Google, Care.com, and others. A strategic systems thinker, Avery knows that the best products/platforms come out of an equal consideration of consumer/market insight, business operations, and internal culture and empowerment. This is where she thrives in a leadership team – outlining business models, hiring/coaching teams, customizing product processes, and advocating for consumer engagement.
In addition to large scale corporate environments, Avery has recognized this same need in the startup world. She co-founded Google’s first design accelerator and entrepreneur training program; then built both an agency and personal consultancy with startup focus. While still occasionally consulting for global brands, she spends most of her time partnered with Founders from seed-level to Series-B, with a focus on supporting women & diversity-led businesses.
Scott is a creative with an unconventional background. Law degree, MA in philosophy – and then media strategy. Wanting more than a PowerPoint as a work end-point, he started devising content and executions. As these initiatives caught fire, his role changed. He became UMs first European Creative Director and led the agency’s content practice across the region. Under Scott’s watch, UM was voted ‘most creative media agency’ in a WARC client survey. Scott looks to combine ad tech, data and media to connect in a new and different ways, and has produced major award winning work every year for the past ten years.
Nikita is a passionate and dedicated Product Evangelist. She started her career in South Africa as a Business Analyst. If you need someone who’s a qualified rocket scientist with crazy attention to detail look no further. She’s truly an advocate for transparent communication with stakeholders, and for working hands-on with tech, data and design to build amazing products.
I am a seasoned UX leader and have facilitated over 100 remote design workshops. I have worked at large enterprises in Silicon Valley, as well as built UX teams that go from startup to IPO. I use both qualitative methods and behavioral analytics to understand end-user behavior, and design sprints to convert insights into prototypes. Nothing gets me more excited than providing practical, actionable, business-oriented outcomes to the companies I work with.
I started facilitating remote workshops because I noticed that folks working outside SV headquarters were often sidelined in strategic conversations – which led to wasted talent and misaligned teams. My mission is to enable inclusive design, and my approach is calm, loving, and methodical.
Strategy & Innovation Partner
Victoria is an experience strategist who’s spent 15 years helping businesses profit from change at some of the world’s most successful creative agencies. She’s led strategic and creative development on products, service design, and integrated brand experience programmes for a host of international businesses, including Unilever, Lenovo, Barclay’s, Kellogg’s, and BUPA, as well as non-profits and social enterprises. Her training in product design gives her a knack for making things that function well, delight consumers, and make business sense.
Before joining Group of Humans, she was Strategy Director at Isobar (Dentsu Aegis), and prior to that spent 6 years with the Ogilvy Group in Director and team leadership roles, including a secondment to Ogilvy in Bangalore to build a strategic planning capability.
Victoria holds a Masters in Industrial Design from the Pratt Institute, and has lived and worked in the US, Asia, and Europe. A no-nonsense native New Yorker, she’s called London home for over a decade.
Alessandra (Ale) consults in Brand Experience with a special interest in partnership strategies and community building. Having spent half of her career in advertising and the other half in design/innovation, Ale can help companies create amazing brand experiences for growth. She’s a creative with a business strategy mind. She has won 18 industry awards and was in Fast Company’s “League of extraordinary women” with 60 other amazing ladies like Hillary Clinton, Oprah. Ale is the co-founder of SheSays an award-winning global organization focused on the advancement of women in the creative industries. She learned by doing on what makes communities grow and thrive.
Strategy & Sustainability Human
Lasse is passionate about first-class strategic thinking, and developing products and services that maximize profitability for the triple bottom line: economical, social and environmental.
His rocket science background (designing astronaut spacesuits) prepared him well to solve complex strategic dilemmas for clients. With 10+ years of brand building experience across companies like McKinsey, Microsoft, Nokia & Marimekko, he has gained market understanding from Australia to Nigeria, from California to Finland.
In recent years, he has also scouted for innovative sustainability startups and helped them scale globally.
Craig has spent the last 20+ years working in the creative industry. He’s been lucky to work with some of the world’s most recognized brands while working in some of the world’s best advertising agencies. Since creating and launching the ‘Hello Tomorrow’ brand platform for Emirates Airline and building the ‘In-House’ agency at Staples, Craig found his love for close client engagement. He combines a creative agency mentality with an in-house agency agility. Craig spends much of his time learning and honing his love for creativity, productivity and human-improvement. An advocate of Simon Sinek’s Start With Why and Sir Ken Robinson’s The Element, Craig likes to get under the bonnet of brands and a have genuine connection with the people he collaborates with, making life less stressful and work more enjoyable.
Duncan loves to write, so he’s carved a career out of doing just that in all its myriad forms. Running his own show for 15 years, he tells human-centred travel stories from all four corners, creates user experiences that focus on value, loyalty and engagement, and brings new perspectives to businesses and organisations losing their focus. He believes quality of the process is crucial to quality of the outcome, no matter if it’s how we collaborate to create something magic or how we engage with new people to tell new stories. He writes for everyone from Forbes to Lonely Planet, and has built services and products with global agencies, telcos, banks and tech companies, and sparked ideas into life with SMEs, startups and creative souls.
Ex: Scholar, raver, industrial designer, dj, management consultant. Amateur: DJ, music producer, coach. Professional: Consultant, designer, strategist. I like to move people in positive ways. Through music, design, leadership and strategy. To me there’s nothing more human than the progression of our society. I’m a renowned provocateur in the field of User Experience, a community leader through my work with IxDA London, and an Experience Design leader in my consulting work in all things UX, Product, Service, Innovation and Interaction.
Combining her skills in digital product design, project management, technical writing, and data analysis & visualization, Jacquie is focused on transforming how human’s make and use one of our most basic needs — electricity. She is personally dedicated to research on the smart, cost-effective integration of distributed energy resources, including renewable energy, energy storage, Internet of Things technologies, and electric vehicles.
Rob has dedicated his career to understanding design and its ability to influence and improve how businesses work. His values lie at the heart of the teams he has curated; loyalty, authenticity and courage. Rob founded Group of Humans, his third design focussed company, to guide the global technology disruption towards a more human future.
Product Design Human
Trip’s design career began at the head of a classroom as a volunteer teacher on the Pine Ridge Indian Reservation. During his two years of service, he introduced new technologies like which enabled his students to tell stories in entirely new ways. Those two years changed his life and served as the trailhead for a career spanning two decades designing experiences that empowers people and amplify human potential.
Trip’s design work at Adobe, Microsoft, and Amazon has touched the lives people around the world with products that shape the ways we learn, shop, communicate with loved ones, experience literature, get our packages and even turn on the lights.
Trip combines a deep sense of empathy, an analytical mind, and a knack for connecting complex systems with human needs. His work has resulted in numerous awards, patents, new products, features and a reputation for building high performing teams that get to the right solutions and outcomes quickly.
His experience features projects that range from designing video games for the Chicago Field Museum to building the service design team responsible for scaling Amazon’s ‘last mile’ delivery experience from a 2-city pilot to an $11.5 billion global logistics system delivering over 1.5 billion packages globally, in just 18 months.
Rick is an entrepreneur, company founder and general creator and manager of things. He is never happier than when working with open-minded, positive thinkers and thrives when given the chance to help mould and steer businesses to greatness. He founded his first company whilst studying Graphics at Central Saint Martins, and sold his first company in his early 20’s to a UK-based PLC. 20+ yrs later he has built and sold a number of companies, including a digital agency, online gaming company and an online art business. He’s worked all over the world, spent a 2-year-long holiday drinking rosé in Annecy with his wife and two young children and now divides his time between an M&A advisory firm, a national (UK) fruit juice company and an online art business. …And now the wonderful Group of Humans too!
Adah is a Polymath, Futurist, Tech Philosopher, Activist and Artist. She has over 20 years of experience creating and nurturing new educational learning models and structures, changing the cultural behaviour of large organisations and creating immersive storytelling experiences, using a humanity-centred design approach for creative problem solving and innovation.
She has worked with businesses and individuals in marketing, advertising, media, entrepreneurship, technology start-ups, and education and was recently recognised as one of the Top 100 BAME (Black and Minority Ethnic) Leaders in Tech (UK).
Ezra is a multidisciplinary Creative Director working in advertising and marketing and specializing in entertainment and technology brands. His background is in art direction, design, and animation. With over 20 years of experience he has worked with some of the worlds largest brands including Xbox, Netflix, Pandora, Hulu, Warner Brothers, Marvel, EA, Google, Apple, Ebay, Intel, and Reebok and has won a number of accolades and recognitions along the way including multiple Cannes Lions, Effies, Clios, a D&AD Pencil, multiple ADDYs and even an Emmy.
“I’m a sound artist/ designer/ composer and audio producer with recording studio and live production background.
Using my ears and some imagination I specialize in creating 3 dimensional audio visual experiences for audiences.
I deliver concepts in sound, engaging select audiences and the general public simultaneously”
Marco first became expert in both studio and live recording before specializing in 3D audio and spatial sound design. Creating spatial and 3D audio and visual experiences in installations, presentations, venues, live & recorded events. He designs and produces live/ recorded and interactive/ audio and visual experiences as world leading 3D and spatial audio content and production specialist.
His recent work includes a major retrospective at the Museum of Modern Art in New York for Bjork and the ViVid exhibitions in Sydney, Tokyo, London, The Eden Project, edenLab and Bjork digital globally where Perry is responsible for the critically acclaimed spatial sound designs and 3D audio installations throughout.
He continues to “push the envelope” collaborating with other ground breaking artists. Headlining the original lazer & spatial sound installation at Dark MoFo arts festival Tasmania with Rob Del Naja and Chris Levine as iy project. 2020 sees Marco creating and sound designing a newly commisioned spatial audio installation at the Glastonbury Festival and beyond in a program of festivals and public art installations.
Brand Purpose/Strategy Human
Julia is a change maker and leading expert in brand purpose. Born in Arkansas, her dream of living and working around the globe came true. She graduated from Wellesley College, moved to New York City to work for ABC News 20/20 and afterwards worked at Wieden+Kennedy where she lived in Portland, Tokyo and Amsterdam building the world’s most influential brands like Nike, Microsoft, Coca-cola, Audi and Old Spice. A decade ago she broke convention and shifted her career to focus on solving the world’s biggest problems. Highlights include leading the strategic and creative development of the Nike Foundation’s Girl Effect to break generational poverty, working with Fazle Abed the founder of BRAC, the world’s largest NGO based in Bangladesh providing micro-lending and savings to unbanked populations, designing the patient experience at Providence Heart Institute, promoting the XQ Institute’s Super School challenge and collaborating with Vice-President Al Gore on The Climate Reality Project. Known for strategic leadership, brand marketing and social innovation, her mission is to bring humanity to business. Today, she partners with brands to identify, define and create purpose-inspired strategies, experiences and programming that drive business growth and benefit society.
Em has spent the past decade helping companies streamline and optimize, from Accounting and Human Resources to restructuring corporations from the inside out. Starting out with a Law Degree in the UK then moving across the pond she became a New York State Attorney, until she found her calling working with clients to attain their goals by taking over the nitty gritty details. Working with small startups to well established companies, Em loves teaming up with clients to make the differences that count to allow progression and promote corporate confidence.
Steve Portigal helps companies to think and act strategically when innovating with user insights. He is principal of Portigal Consulting, and the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies and conferences across the globe.
James is a creative director who specialises in image-led strategy, creating visual content across moving image, print and digital to help launch and build brands. He has been involved in contemporary film, photography, art and design for twenty years. Recent clients include Airbnb Samara, where James developed creative concepts for their new flagship Backyard ADU project, and Uber, where he developed creative concepts and narrative visions for the company’s ten-year future vision.
He co-founded London-based creative agency Field Projects, working with clients including Hermès, Onefinestay, Luxottica, The Modern House and Grace Hotels. Prior to that, as long-standing Photography Director of Wallpaper*, James was instrumental in creating and shaping the visual identity of one of the world’s leading design titles. Whilst there he collaborated with people as diverse as Kanye West, Ed Ruscha, Zaha Hadid, Robert Wilson, Maurizio Cattelan and Pharrell Williams on ambitious projects.
Hello. I’m an experienced creative thinker and the founding creative partner of iris Worldwide. For over 17 years I was responsible for the creative work, vision and talent, across a global network of 14 offices. During that time I helped build the business from 2 people, to over 1000 with annual billings of $100m (2016).
As well as building and selling an agency, I’ve developed numerous integrated campaigns across a wide range of business sectors. Most of these brands tended to mirror my own passion for sport, retail, electronics and booze (Jeep, Diageo, adidas, Ericsson, Coca-Cola, Samsung, Heineken, Sony, Reckitt Benckiser, Barclays, IHG, Reebok and Saks Fifth Avenue).
During that time, I’ve worked with some amazing people, which has enabled me to win quite a few global creative and marketing awards (If you’re into that sort of thing).
Product Strategy Human
I’ve founded companies focused on disruptive business models and emerging markets.
Bringing a mixture of strategy, technology, creative, marketing operations to the table and a modest beard.
I help ventures get into market through iterative testing and prototyping of both the digital product and marketing touch-points. Working with founders at a strategic level to plan and deliver, overseeing the entire process.
Nicolas Ronco was the Founder and CEO of YeloSpa which opened its first location in New York City in 2007.
His successful and fulfilling experience in the business and corporate world in the US, Europe and Asia led him to create a unique brand in the hospitality and spa industry that is now internationally recognized opened locations in New York City, Sao Paulo Brazil and Puerto Rico.
YeloSpa was the culmination of Nicolas’ extensive travels and experience in his quest to learn how different cultures deal with stress, fatigue and exhaustion and ultimately heal the entire being. He experienced reflexology and sleep therapy in Japan, performed volunteer work at an ashram in India and studied shamanic healing in Brazil. His constant research for effective healing methods across the globe provides an infinite source of R&D that is applied in his life and for his clients.
Until 2005, Nicolas was Vice President of Business Development and International Sales and Marketing for MakeMusic! Inc. During his tenure in this leading and publicly traded (NASDAQ: MMUS) music software company, Nicolas successfully launched the SmartMusic product line of music learning software. SmartMusic’s revenue has grown ten fold since inception in 2001.
From 1999 to 2001, Nicolas also served as Vice President Online Marketing and Regional Online Vice President for Trader Classifieds Media, a $450 million publicly traded company. During his tenure at Trader, Nicolas participated in the successful IPO of Trader on the NASDAQ (TRDR) and Paris Stock exchange in 2000. His responsibilities also included overseeing online advertising efforts, e-commerce development and CRM implementation for classifieds ads services in 18 countries.
Prior to joining Trader Classifieds Media, Nicolas spent nine years with Time Warner direct marketing divisions in New York City. Nicolas had P&L responsibility over the music and video product lines and he managed direct marketing efforts to a customer database of 35 million active members and 120 million customers and prospects.
Nicolas is currently using his extensive corporate and entrepreneurial experience to help his clients grow while avoiding costly mistakes.
Nicolas holds a Bachelor of Science in Management from the University of Paris-Dauphine and an MBA from the City University of New York.
Florian is a Creative Director with a background in product design, visual effects, music, directing, interactive and art and has worked extensively in positive and behavioural psychology, work culture and team enablement.His studio A certain Everything serves as a creative practice without clearly defined boundaries across art, fashion, product, service, architecture and design. He co-founded the highly respected studio Hi-ReS! in 1999 in London, New York and Berlin and served from 2015 to 2019 as the global CCO of the SYZYGY Group who had acquired Hi-ReS! in 2008. He also ran Nanika, a studio focused on emerging technologies, from 2005 until 2016. He has numerous Webbies, Clios, Cannes Lions and One Shows to his name as well as a D&AD pencil and a BAFTA. His work has been exhibited at the V&A, the Barbican and Tate Britain. He’s been a regular speaker at conferences such as OFFF, Semi-Permanent Sydney and Auckland and TEDxAthens. He has worked with clients ranging from Marilyn Manson, Rhianna and Darren Aronofsky to SONY, Chanel, BMW and Jägermeister to name a few. He is currently advisor to several blockchain start-ups, including parity technologies, the Web3 foundation, GridSingularity, the Energy Web Foundation and Polkadot.
Strategy & Design Human
For 25 years, Josh Silverman has created successful relationships through design. He speaks and hosts workshops globally, teaches and guest critiques nationally, and is always connecting people and communities. Currently, Josh Silverman is consulting in design operations for Salesforce, NYU, and Blend, hosting workshops, and advising startups.
Most recently, he advised and designed for the portfolio of companies with Sequoia Design Lab, served as Twitter’s first hire in design operations, and was one of the founding designers of the IBM Cloud Garage.
In 1997 he founded Schwadesign, a lean, holacratic-model business, where he managed diverse teams and scaled the business for 18 years. His wide range of clients have included startups (iRobot, Buildium, Trinity Pharma), educational institutions (MIT, Harvard Medical School, Brown University), global corporations (UBS, Wells Fargo, Accenture), cities (Providence, RI, and Bethesda, MD) and non-profits (American Heart Association, Friends of Dana-Farber Cancer Institute). His work has been recognized by Rebrand.com, The Boston Globe, The Wall Street Journal, and Recode.
AI Products Human
Harpal is an AI Product Management Consultant and Interim Executive with 15+ years of experience. He is working with organizations to build digital products using emerging technologies (AI/ML), resolve product scalability challenges and lead digital transformation programs.
Harpal co-founded a Machine Learning eCommerce technology startup and was VP of Product at intu, Selligent and Epica.ai. He also held Product Design leadership roles at SThree, Net-a-Porter and Yahoo! after spending years as UX designer in the early part of his career.
Harpal has built and led multiple product teams (100+ people), and managed product portfolios of up to £250M in annual revenue. His recent AI work includes a prediction platform, visual merchandising tool, smart robots, marketing automation platform, number of AI PoCs, chatbots and a recommendation engine.
Alex started his design career at Razorfish at the beginning of the first web boom. Since then, he has worked with clients ranging from software startups to major television networks to athletics brands to international educational institutions. Alex’s work in design research explores the use of ideal types, patterns, and pattern language as tools for understanding the structure of design problems and computational design and digital fabrication techniques as methods for developing new, hitherto impossible forms. He is a professor at the Pratt Institute of the Arts, where he has developed course work aimed at helping students to uncover their own theories of design and to develop strategies for the application of those theories beyond the traditional boundaries of the fi eld.
Tech Support Human
Heath has been an Apple support engineer all his career. Started out as a field engineer, when Apple launched their first colour Mac. He went on to work on Apple UK’s paid-for support team. Long before the stores and Genius Bars! Learnt to speak Windows fluently as a second language and was an early adopter of what became the Internet.
Helpdesk, System Management, Network Admin are just a few of the many titles he’s held, but at the heart always tec support.
technical untanglement / iFix things
Behavior Design Strategist
Gina is a behavior design specialist who helps drive behavior change for organizations, inside and out. By clarifying your data and insights with evidence from social sciences and behavioral economics, she reveals why people do what they do, and develops acute design strategies for addressing the intention to action gap.
As a curious and compassionate entrepreneurial leader, Gina has a proven history of enhancing engagement and brand growth for future-forward, creative companies. She is proficient in best practices, human factors, leadership strategies, and strategic brand alignment to drive brand awareness and performance. Gina is well-coordinated in addressing problems (no matter the size), investigating root causes, and implementing successful resolutions all through a behavioral lens.
Sustainable Design Human
Alexie is a communication design director with 20+ years creating bespoke and sustainable solutions that empower. Her purpose to deliver positive impact through design intention drives her to work the intersection between design creativity, business sustainability and relevant communication.
Her initial graphic design practise took a playful human centred approach to communication design for the Arts and Culture and led to commissions for companies including Rich Mix, LOCOG, British Council and the Mayor of London’s office.
As Design Director for commercial projects at The Guardian and Observer newspaper group, she worked within, and for, brands with strong liberal and sustainable values helping to evolve her commercial understanding of the role design plays in behaviour change, plus the need for 360º design thinking, and rigorous management of the design process.
As Creative Director, at Thomas Matthews – a sustainable communication design studio creating solutions for spaces and social change, she led the team delivering highly crafted design solutions across architectural, identity, exhibition, event, engagement, product, publication, and digital design projects.
Alexie has an extensive creative network with whom she collaborates to consult with clients and help them intelligently communicate their value and creatively evolve their brands. She applies both strategic thinking and human intuition when guiding clients to create connections, raise awareness and evoke beneficial behavioural change both internally and externally.
Billy is a T-shaped designer with a broad knowledge of experience design and deep knowledge of UI design and development. Over the past 15 years he has helped SME’s, agencies, consultancies and fortune 500’s design and build better digital experiences for their users to help drive success and business value.
Design Education Human
Experienced designer and educator creating learning experiences for individuals, schools and businesses within areas such as technology, design thinking, communication, innovation, culture and entrepreneurship.
With nearly two decades working in the design industry, Jenny can now be found working with some of the world’s leading schools, as well as helping corporate companies become learning organisations through co-designing internal processes and programs.
Recent clients include H&M Foundation, WaterAid, Halebop, Hyper Island and Bergh’s School of Communication. Recent co-creation include Arwidsson Talks, a conference exploring innovative urban planning and sustainable development.
Joel is proudly ‘Human’ he’s also an award-winning, strategically minded, Senior Copywriter. He brings extensive experience across industry sectors and media channels with a passion for digital. For clients and businesses he adds value, shifts perceptions and creates memorable communications. Driven by bringing brand stories to life, while writing sparkling copy and content that persuades, informs and sells.
Katie Van Horne
Katie is a seasoned design researcher and learning engineering consultant who approaches problems with curiosity and empathy. With a Ph.D. in learning sciences and a suite of research methods, Katie cares deeply about uncovering the social and technical conditions that enable designs and innovations to be successful and scalable.
Following a decade in academic roles, she is excited to join the consulting ranks. She manages research and development projects across sectors including education, public media, philanthropy, and venture capital.
Vassoula is a creative branding powerhouse with proven success around the globe. Following her extensive experience managing branding projects for international design firms including Fitch, Landor, and XMPR, Vassoula was tapped to be the in-house Creative Director for the global headquarters of Office Depot, where she directed numerous strategic business and marketing initiatives for the private brand group. Subsequent to her tenure at OD, Vassoula has continued to drive groundbreaking creative for a myriad of clients from coast to coast and internationally.
Vassoula has successfully guided product innovation, visual brand expressions and guideline systems for numerous global organizations in the Fortune 500, such as Nissan, LEGOLand, Visa, Italian State Railways and Office Depot, to name a few.
Vassoula is a dynamic thought leader, who happens to build and motivate creative teams across a variety of disciplines. She is a true advocate of the design craft and always strives to find ways to transform and innovate brands, products and services.
Simon has worked in the media for his entire professional career. For 20 years he was an award-winning photojournalist for a variety of internationally renowned newspapers, magazines and photographic agencies and most recently as a senior staff photographer on The Times newspaper before becoming its News Picture Editor. Subsequently he has run his own social media business, been the director of brand strategy business and is now consulting for a number of major media businesses including Thomson Reuters. He balanced his consultancy work with portraiture and reportage photography.
Waterfall is a Creative Director in industries from digital to industrial design, advertising to engineering, narrative conception to brand behavior. Formerly, Head of Samara Airbnb’s innovation studio, Vice President and Creative Director at Intel’s innovation lab, Vice President and Creative Director at Verizon’s media future lab and Vevo’s external Creative Director. In the UK, he co-founded three major digital agencies: Deepend, Poke and fray. In the Uk he was the first Digital President of the D&AD, board member of the Design Council and in 2007 was awarded the position of Royal Designer for Industry, the UK’s highest design honour.
Kim started his professional life in the early years of digital communications (BIP). This got him on a journey with the global news agency Reuters, delivering the first truly global information networks and transaction systems. Taking up senior business positions in Hong Kong, Sweden, Norway, Turkey, Africa and Amsterdam. These days it’s a mixed bag of activities ranging from Events, food festivals, environmental organisations and getting teams to work smarter and be more “human” in different outdoor places.
Suzie Webb is a designer, art director and illustrator with 20 years’ experience making award winning work for the likes of Diesel, Mick Rock, Coca Cola, IKEA, Geox and The BBC. An art school skillset fused with a Silicon Valley mindset she has been bringing her unique mix of art and design to digital work of all flavours since the first dotcom boom.
Now living in Oslo she’s worked for some of the best Design and Digital Agencies in the country, back in the UK she was Head of Design and Creative Director of magneticNorth. Her work has been awarded by One Show, D&AD, The Webby’s, Design Week, The FWA, CLIO, Visuelt and BIMA (plus others that have been forgotten along the way).
An enthusiastic advocate of doing and making over pretty much anything else. Expert in UX, CX, illustration, prototyping and branded digital communications. Also does Design Sprints – visual facilitation and designer role for kicks.
Joe is a Visual/UX Designer with 19 years commercial experience working for a wide range of clients and sectors including financial services, media, entertainment and telecommunications. Joe has an eye for detail and is a craftsman in his field. Collaborating with design-centric creative teams, he has led a diverse range of digital projects from user-focused experiences for device and screen to defining visual systems across product UI.
Joe has a passion for human centred design, dabbles in motion graphics and is a consummate illustrator. His work has been awarded by BAFTA Interactive Awards, D&AD, FWA and The Webby Awards to name but a few. His most embarrassing anecdote is when he accidently walked dog faeces into J.K Rowling’s house while at their first ideation meeting for jkrowling.com – Jo Rowling actually found it quite funny.
Research and Strategy
Jenn Yoo is a design researcher, innovation strategist and team builder. She has not only led high-functioning collaborative teams, but also researched them in depth while leading innovation projects at Steelcase. Bringing to bear these experiences and insights, Jenn brings to each new challenge: a readiness to tackle complex problems and the intellectual rigor to tease them apart; attuned awareness to the dynamics that sustain creative teams; and a capacity for curiosity and delight.
Jenn has worked with startup and enterprise clients to align leadership on shared vision and strategic roadmapping, conduct user research uncovering deep user insights, support capacity building for design research and interdisciplinary innovation teams, and facilitate workshops that level up teams’ creative capacity. Her work experience also includes prior work in social innovation, nonprofit and corporate social responsibility. The common threads that illuminate her non-linear career path are a love of wicked problems, tenacious commitment to user advocacy, and the pursuit of excellence with integrity.