Welcome to Journey from Group Of Humans
Vehicle platforms are converging. So are costs. Soon neither will be something a brand can compete on. What's left is the person. What they choose, what they trust, why they stay.
Journey is built around that person, a mobility initiative from Group Of Humans.
Journey works across three layers of value: the product, the interaction, and the life it sits within.
Movement.
Technology sets what a vehicle can do, increasingly, without a driver. What a brand means in someone's life is a different question. That is the one we work on.
Interaction.
The lived experience of moving with a brand: handoffs, arrival, recovery. The journey as a person remembers it.
Identity.
The story a brand tells about why it exists, made tangible enough to test, and commercial enough to invest behind.
Journey Principal Offerings.
Reframing.
Most mobility briefs are written from inside the vehicle or the org chart. We challenge the brief before answering it.
Identity Architecture.
Defining what each brand means in a person's life — its purpose, its position, and what it should stop doing.
Portfolio Reframe.
An honest picture of where each business has a clear reason to exist, and a decision map for what to do next.
Experience Design.
Designing the end-to-end experience, across the journey and across the life.
Move.
Every engagement ends with a clear next step.
Make it Tangible.
Prototyping, filming and walking through the work before capital is committed. Strategy you can see and feel.
We hold ourselves to the same standard.
We ask the businesses we advise what they mean in a person's life — and we ask it of Group Of Humans too.
That applies across every mode — automotive, aviation, marine, two wheels — and to the autonomous future arriving across all of them. The conviction we ask of clients is the one we work from.
People who have done this before.
We work as a small tribe of Humans — operators, designers and strategists who have each led this kind of work inside mobility businesses.
We build long relationships with the people at the edge of the industry, and we stay for what comes after the strategy.
Meet the Journey Core Tribe.
Americo Lenza
Ruchika Jajodia-Mitchell
Peter Drake
Lyse Martel
Surhay Kilic
Guthrie Dolin
Three ways to start.
1. Purpose & Identity Sprint
4 weeks — one business
A clear articulation of what this business means in a person's life — its purpose, the experience it should deliver, and what it should stop doing.
2. Portfolio Reframe
8 weeks — leadership team
A working session with the leadership team. Out the other side: a clear view of the portfolio and a decision map you can act on.
3. Experience Concept
Bespoke — one business, made tangible
Take one business and design its future — concept journeys, interaction models, future-state moments. Ready to act on.