More life in every year.
Humanity stands at a critical juncture. It’s time to close the gap between years lived and years lived well.
We’re redefining healthspan to give everyone ownership of their health – to create solutions that give vitality to people of all ages from all walks of life.
What if we focus on what makes us healthy, rather than what makes us sick?
It’s a simple question, but it led us on a path to reinvent our collective approach to global and individual healthcare.
It’s a frontier that deserves our full attention, investment and creative application. With most of the world’s healthcare systems outdated, overburdened and focused on sickness rather than health, now is the time for a paradigm shift in thinking and bold action.
The cost of inaction is staggering.
Exploding healthcare costs, diminishing quality of life – untapped human potential. Healthspan is how we make a difference.
It is our imperative to redefine what healthcare means, to give every person ownership of their health, to create solutions that give vitality to people of all ages, from all walks of life, wherever they live in the world.
An ecosystem shaping the future of health.
We’ve already achieved long lives. Now we need to learn to live them healthier.
We’re building partnerships with leading healthcare and wellness organizations. We’re developing strategic alliances with research institutions and policymakers to further validate and promote our approach to Healthspan innovation. We’re at the forefront of expansion into other sectors, pushing the Healthspan ecosystem far beyond the traditional healthcare arena.
“Our Healthspan focus represents a fundamental reimagining of how we approach health and vitality solutions. We’re enabling our clients to create products and services that don’t just add years to life, but life to years.”
Rob Noble, Group Of Humans CEO
An interdisciplinary approach that sets us apart.
Group Of Humans combines deep expertise in healthcare, wellness, technology and human-centered design with a unique methodology that emphasizes a deep understanding of real-life human needs and a holistic approach to wellness.
We offer a suite of interconnected strategy and design services and capabilities that help our clients achieve their visions. From startups building biotech solutions to CEOs making healthier workforces to philanthropists shaping more vital societies.
Healthspan Indicators
Acceleration.
Significant acceleration in innovation processes
Alignment.
Solutions far better aligned to real human needs
Efficiency.
Pronounced reduction in product and service time to market
Engagement.
Greater user engagement and retention.
Human: Paul Bishop
Cera
A user experience, technology and AI design and build for HealthTech scale-up.
A radical human-centric approach to providing healthcare, with technology the enabler. A 70% reduction in hospital admissions, 60,000+ in-person healthcare visits every day, 10,000+ new carers recruited online, reporting time to family and business decreased by 473 hours to 6.7 hours per report.
Human: Adrian Barrow
Aduro
A comprehensive brand platform defining the Aduro vision, purpose, mission and value proposition.
Go-to-market approach with specific initiatives including thought leadership content, interactive tools and partnerships. Strategy anchored by the brand platform line ‘Find Your Fire’, reflecting the brand identity.
Human: Sean Carney
Japanese Railway Clinic
Strategy and implementation of a new healthcare provision based on human behaviors.
A significant increase in healthcare appointments and important medical testing by taking into account the Japanese customers’ particular habits, work culture and needs. Ultimately bringing healthcare to where the people are already – the station.
Human: Paul Bishop
Cera
A user experience, technology and AI design and build for HealthTech scale-up.
A radical human-centric approach to providing healthcare, with technology the enabler. A 70% reduction in hospital admissions, 60,000+ in-person healthcare visits every day, 10,000+ new carers recruited online, reporting time to family and business decreased by 473 hours to 6.7 hours per report.
Human: Adrian Barrow
Aduro
A comprehensive brand platform defining the Aduro vision, purpose, mission and value proposition.
Go-to-market approach with specific initiatives including thought leadership content, interactive tools and partnerships. Strategy anchored by the brand platform line ‘Find Your Fire’, reflecting the brand identity.
Presents
Architects of Change:
Healthspan Edition
Architects of Change is a series of conversations with pioneers who are reshaping the future. From health to education, technology to environment, we spotlight bold thinkers and doers challenging convention and building what's next. Each edition dives into a specific domain—exploring transformative ideas, disruptive innovations, and the people behind them.
The Healthcare Rebel: How Jakob Riis Is Reversing the Polarity of Patient Care
Jun 2025 | Edition 001 | In Conversation with: Jakob Riis of Falck
Read on Substack
From Cradle to Cradle: Making healthcare more human through intentional design, genetic personalization, and empathetic technology.
Jul 2025 | Edition 002 | In Conversation with: Dr. Maliha Hashmi
Read on Substack