Group of Humans. Global. Creative. Collective

Story.

Curious, daring and optimistic. We are many cultures, many pasts, united by a shared ambition to find the right answer, not the safe one. The most enduring stories, systems and brands are born not from one great mind, but from the collective brilliance of a Group Of Humans.

A creative collective.

Built for the next decade, not the last. Humans drawn from exceptional agencies and brands. Trusted by creative leaders the world over.

Architects, challengers, guides, makers, storytellers, strategists, thinkers. Curated Tribes tailored to your ambition. Soul comes as standard.

Creative collective
How we work

A Human framework.

We start with Humans, not titles. Every engagement assembles the Human archetypes that match your ambitions.

When AI is in play, our Humans-in-the-loop approach delivers faster, sharper, more reliable results. Technology accelerates research. Taste, instinct and imagination shape the outcome.

Meet the Humans

Outcomes.

The right Humans at the right moments. We deliver outcomes that resonate and reverberate for the brands and organisations shaping what matters.

Repositioning
LEGO in education.
LEGO

Repositioning LEGO in education.

Ambition: Reframe play as real learning. Synthesis: Merged child psychology, design, and brand storytelling. Impact: “Unlock the Wonder” repositioned LEGO Education with purpose.

Bringing creator workflows to life.
VSCO

Bringing creator workflows to life.

Ambition: Launch VSCO Web Studio for Pro creators. Synthesis: Blended video, interface, and live workflow storytelling. Impact: Four-minute hero film and modular cutdowns across channels.

Redesigning high school for the future.
XQ

Redesigning high school for the future.

Ambition: Rethink U.S high schools for the next economy. Synthesis: Built tools, prototypes, audits, and a unifying design system. Impact: XQ now equipped to scale across high schools nationwide.

Prototyping the future of language learning.
Pearson

Prototyping the future of language learning.

Ambition: Reimagine language learning for 6–12 year-olds. Synthesis: Combined research, UX design, and prototyping. Impact: A companion app concept for 6-12 year-olds across markets.

Scaling a global learning platform.
Gates Ventures

Scaling a global learning platform.

Ambition: Scale a single course into global learning. Synthesis: Combined pedagogy, platform and storytelling. Impact: Six years, four subjects, one million users – and still growing.

Turning compliance into competitive advantage.
Engie

Turning compliance into competitive advantage.

Ambition: Accelerate SME adoption of renewables. Synthesis: Brought together technical, behavioral, and business insight. Impact: Roadmap adopted as SME strategy, building trust and clarity.

Evolving from product to brand leader.
CurrentBody

Evolving from product to brand leader.

Ambition: Elevate from product leader to brand leader. Synthesis: Defined brand thought, values, tone, and assets. Impact: Brand identity evolved across all channels in nine weeks.

Making the moon a market.
Astrolab

Making the moon a market.

Ambition: Position FLEX Rover for NASA partnerships. Synthesis: United space engineering, storytelling, and design. Impact: FLEX & FLIP Rovers launched, NASA partnership secured.

Capabilities.

Design. Technology.
Futures. Culture.

How Humans see the world. And how we help shape what comes next.

Design

Designing for the age of intelligence.

Product & Industrial Design · Colour Material Finish · Service Design · Experience Design · Design Systems · Intelligence Design · Spatial & Environmental Design · Human-Centred Design

Technology

Mastering technology. And knowing when to use it.

Technology Strategy · Responsible Innovation · Human–Machine Collaboration · Data Ethics & Digital Trust · Emerging Tech Scouting · Systems Thinking · AI Execution Playbooks ·

Futures

Turning signals of change into systems that last.

Strategic Foresight · Systems Thinking · Regenerative Strategy · Scenario Planning · Policy & Governance · Sustainability Frameworks · Trend Intelligence & Reporting

Culture

Influencing culture by creating culture.

Brand Strategy & Storytelling · Behavioural Change Design · Brand Experience · Organisational Culture · Film, Sound & Immersion · Speakers & Thought Leadership

Share your ambition.

A brand builder finding the edge. A founder racing to the next raise. A design leader navigating transformation. A change maker breaking new ground. We bring the right Humans at the right moment.

Contact us