Group Of Humans | BoardRoom
The toughest decisions rarely need more opinions. They need the right Humans in the room. Whether you’re raising capital, entering a new market, rethinking your brand or responding to technological change, what moves you forward is Humans who have faced these moments before, who challenge your thinking, share what they’ve learned and help you navigate what’s next.
Sometimes the most important work doesn’t happen in a workshop or around a presentation. It happens in conversation, when experienced Humans create the space to ask better questions, test assumptions and find clarity together.
So we build the room around the question.
Humans who have led brand inside Nike, transformed Philips into a health technology company from the executive committee, launched the first GPT-4 product inside Microsoft, deployed sovereign AI for governments, written the laws they ask for, and shaped policy across sixty countries. A Royal Designer for Industry. Four decades inside Coutts. Whatever the ask, a Human in the room has lived it.
They work alongside the people making the decision, independently, fractionally or on a project, for as long as they’re needed.
The work happens in the room.
Who's in the Room?
Different journeys. Different perspectives. One thing in common: they've all been in the room when the decision mattered.
Meet the Humans.
Simon Waterfall
Liat Ben Zur
Sean Carney
Chris Watson
Mike Anderson
Sarah Kay
Geoffrey Kirkman
Josh Klein
Paul Bennett
Sandy Speicher
Prof. Kerensa Jennings
Mark Blaisse
Georgi Kamov
Peter Tahany
EQT x Magnific
Establishing a brand belief system
Ambition: Become a platform genuinely shaping the future of human and AI creativity, not just hosting the tools.
Synthesis: Defined a unifying narrative system that aligned leadership on what Magnific believes, before it aligned any audience.
Impact: Established a single truth for how Magnific thinks, builds, and communicates, from product decisions through to marketing.
Pasha Holding
Aligning leadership on AI responsibility
Ambition: Move AI from an abstract technology conversation into a board-level responsibility, owned by leadership rather than left to a single function.
Synthesis: A human-led process pairing sharp AI insight with governance, ethics and commercial reality, so leaders could reason about risk and opportunity together.
Impact: Leadership aligned on where AI creates value and where it doesn’t, with disciplined next steps that reduced risk and replaced hype with judgement.
EQT x Magnific
Establishing a brand belief system
Ambition: Become a platform genuinely shaping the future of human and AI creativity, not just hosting the tools.
Synthesis: Defined a unifying narrative system that aligned leadership on what Magnific believes, before it aligned any audience.
Impact: Established a single truth for how Magnific thinks, builds, and communicates, from product decisions through to marketing.
Pasha Holding
Aligning leadership on AI responsibility
Ambition: Move AI from an abstract technology conversation into a board-level responsibility, owned by leadership rather than left to a single function.
Synthesis: A human-led process pairing sharp AI insight with governance, ethics and commercial reality, so leaders could reason about risk and opportunity together.
Impact: Leadership aligned on where AI creates value and where it doesn’t, with disciplined next steps that reduced risk and replaced hype with judgement.
Start with the question
You don't need the answer to begin, only the question worth asking properly. Whether it's a single conversation in complete confidence, a seat at the table through a transition or fractional support alongside your leadership, we'll build the room around the question, then bring together the right Humans to help you answer it.