Group Of Humans | Healthspan
Not just more years. Better years. HealthSpan transforms healthcare from treatment to thriving, designing vitality into every year of life.
We combine health innovation, design strategy, and cultural foresight to shape how health is lived, not just delivered.
Through Vitality Thinking, we help organizations build products, services, and narratives that enable people to flourish – designing for enduring capability, agency, and joy.
Humanity stands at a critical juncture
What if we focus on what makes us healthy, rather than what makes us sick?
It’s a simple question, but it led us on a path to reinvent our collective approach to global and individual healthcare. It’s a frontier that deserves our full attention, investment and creative application.
With most of the world’s healthcare systems outdated, overburdened and focused on sickness rather than health, now is the time for a paradigm shift in thinking and bold action.
The cost of inaction is staggering. Exploding healthcare costs, diminishing quality of life – untapped human potential. Healthspan is how we make a difference.
It is our imperative to redefine what healthcare means, to give every person ownership of their health, to create solutions that give vitality to people of all ages, from all walks of life, wherever they live in the world.
Why healthspan?
Lifespan
Healthspan
An ecosystem shaping the future of health
We’ve already achieved long lives. Now we need to learn to live them healthier.
We’re building partnerships with leading healthcare and wellness organizations. We’re developing strategic alliances with research institutions and policymakers to further validate and promote our approach to Healthspan innovation. We’re at the forefront of expansion into other sectors, pushing the Healthspan ecosystem far beyond the traditional healthcare arena.
Good
Purpose
Emotional Wellbeing
Culture
Spirituality/Religion
Daily Downshift
Good
Health
Nutrition
Movement
Sleep
Stress Management
Nature Connection
Living Environments
Illness Treatment
Good
Relationships
Family
Partners
Friends
Community
Quality Social Interaction
Good
Finances
Flexible Career Paths
Continual Learning
Financial Planning
Retirement
“Our Healthspan focus represents a fundamental reimagining of how we approach health and vitality solutions. We’re enabling our clients to create products and services that don’t just add years to life, but life to years.”
Rob Noble, Group Of Humans, Founder
A uniquely HUMAN approach
Our interdisciplinary approach and focus on Healthspan sets us apart
Group Of Humans combines deep expertise in healthcare, wellness, technology and human-centered design with a unique methodology that emphasizes a deep understanding of real-life human needs and a holistic approach to wellness.
We offer a suite of interconnected strategy and design services and capabilities that help our clients achieve their visions. From startups building biotech solutions to CEOs making healthier workforces to philanthropists shaping more vital societies.
HUMANS for Humans Experience Design
Unlock a unique playbook of design principles for creating Healthspan innovations based on ultra-focused human-centric principles.
Interdisciplinary Project Tribes
Match the experience and skills of HUMANS to meet your project needs, blending expertise in cross-industry design innovation and forward-thinking strategies for sustainable Healthspan solutions.
Group Mind
Combine our individual and collective insights and experiences across healthcare and emerging technologies to arrive at new ways of thinking and making.
On-Demand Innovation Lab
Access a community of strategists, futurists and designers tapping into trends, signals and patterns across healthcare, technology, society, politics and human behavior to build human-centric solutions to tomorrow’s challenges.
Healthspan indicators
Significant acceleration in innovation processes
Solutions far better aligned to real human needs
Pronounced reduction in product and service time to market
Greater user engagement and retention
Japanese Railway Clinic
| HUMAN | Sean Carney |
|---|---|
| What | Strategy and implementation of a new healthcare provision based on human behaviors. |
A significant increase in healthcare appointments and important medical testing by taking into account the Japanese customers’ particular habits, work culture and needs. Ultimately bringing healthcare to where the people are already – the station.
Cera
| HUMAN | Paul Bishop |
|---|---|
| What | A user experience, technology and AI design and build for HealthTech scale-up. |
A radical human-centric approach to providing healthcare, with technology the enabler. A 70% reduction in hospital admissions, 60,000+ in-person healthcare visits every day, 10,000+ new carers recruited online, reporting time to family and business decreased by 473 hours to 6.7 hours per report.
Aduro
| HUMAN | Adrian Barrow |
|---|---|
| What | A comprehensive brand platform defining the Aduro vision, purpose, mission and value proposition. |
Go-to-market approach with specific initiatives including thought leadership content, interactive tools and partnerships. Strategy anchored by the brand platform line ‘Find Your Fire’, reflecting the brand identity.
