How We Help

Client: CEO and Chief Growth Officer, Astrolab

Challenge: Design a digital platform to communicate Astrolab’s mission in lunar exploration, highlighting the FLEX Rover, payload opportunities, and collaboration with NASA’s Artemis program. The platform needed to engage multiple audiences, government agencies, scientists, brands, and space enthusiasts, while hosting a Media and Investor Hub.

Solution: A Tribe of HUMANS partnered with Astrolab to create a responsive site that highlights the FLEX Rover’s capabilities, showcases payload opportunities, and communicates their role in space exploration. The platform includes a streamlined user experience, SEO-optimised content, and a secure hub for media and investors.

Outcome: The site now serves as a gateway to lunar innovation, positioning Astrolab as a leader in space exploration. This is shaping what matters at the edge of humanity’s frontier.

Client: Chief Product Officer, Senior Director of Product & Head of Product Design, XQ Institute

Challenge: Create a consistent design system for XQ Institute’s diverse range of educational products and services, ensuring a unified user experience while accommodating the unique needs of each.

Solution: A Tribe of HUMANS embedded within XQ Institute to co-create a unified framework across all educational offerings. Working side-by-side with internal teams, we developed a dynamic design system that balances consistency with flexibility.

Outcome: XQ’s digital ecosystem now evolves cohesively, supporting their mission with clarity and polish. This is shaping what matters in education: capability, resilience, and lifelong learning.

Client: Managing Director, Gates Ventures

Challenge: Develop a design framework for Gates Notes’ diverse internal reports that enhances cohesion while differentiating the content and purpose of each, ranging from social media updates to misinformation analyses and market research.

Solution: A Tribe of HUMANS designed a visual system inspired by Bill Gates’ love of maths and science, using elemental building blocks to unify while allowing each report to retain distinctiveness. Icons and styles were created for each type, such as the quick, playful Feed and the detailed, robust Research Bulletin.

Outcome: Reports are now more visually engaging, coherent, and impactful for audiences across Gates Ventures. This is shaping what matters in knowledge-sharing: making insights accessible and memorable.

Client: CEO, Engie Europe

Challenge: As an energy leader, Engie needed to adapt renewable offerings for small and medium-sized enterprises (SMEs), who often felt excluded from large-scale solutions. The goal was to simplify adoption, build trust, and accelerate sustainable energy transitions at scale.

Solution: Over five months, a Tribe of HUMANS worked with Engie’s senior leadership to engage SMEs across North America and Europe, uncovering their challenges and preferences. Together, we developed simplified communication strategies and practical adoption tools, enhancing Engie’s outreach and accessibility.

Outcome: The final deliverable,  a comprehensive report presented to Engie’s Global Sales Teams, positioned Engie as a trusted advisor for SMEs and broadened renewable energy adoption. This is shaping what matters in energy: making renewables accessible to businesses of every size.

Client: Managing Director, Gates Ventures

Challenge: Gates Ventures wanted to expand the reach and impact of the Big History Project and its Open Educational Resources (OER) program, enriching learning experiences globally. The ambition was to turn a pioneering idea into a movement with sustainable adoption.

Solution: Over four years, a dedicated Tribe of HUMANS collaborated with the OER team to deliver brand strategies, educational films, interactive platforms, and live teacher events. By blending storytelling, product design, and system thinking, we built an integrated education ecosystem.

Outcome: The OER initiative scaled worldwide, influencing curricula, inspiring teachers, and transforming classrooms.

Client: CEO & Head of Marketing, CurrentBody

Challenge: CurrentBody needed to elevate its Skin range, creating a global brand identity, distinct tone of voice, and a trademarkable name for its underlying technology.

Solution: A Tribe of HUMANS designed a comprehensive branding system, including a global brand thought, updated values, and distinctive naming. We produced a Brand Design Bible, Photography Style Guide, and advertising assets to ensure consistency across platforms.

Outcome: The Skin range established itself as a credible, distinctive beauty-tech brand with a unified global presence.

Client: Chief Design Officer, VSCO

Challenge: Launch VSCO Studio’s professional desktop suite to a community of creators seeking powerful tools for storytelling and content creation.

Solution: A Tribe of HUMANS produced a day-in-the-life film with content creator Nate King, showcasing VSCO Studio in authentic use. The campaign captured the intersection of art and technology, positioning VSCO Studio as both inspirational and professional-grade.

Outcome: Awareness and adoption of VSCO Studio grew within the creative community, expanding VSCO’s reputation as a platform for artistry and craft.

Client: Senior Director of Product Design, Pearson

Challenge: Pearson wanted to revitalise its language learning offerings to keep pace with shifting markets and evolving user needs. The ambition was to build a framework that could adapt to changing behaviours while staying rooted in effective pedagogy.

Solution: A Tribe of HUMANS from our On-Demand Innovation Lab conducted deep user research and market analysis. We developed nine foundational experience principles, six transformative concepts, and three strategic design directions. Together, these created a future-proof blueprint for Pearson’s products and platforms.

Outcome: Pearson gained a clear, actionable framework to guide its next generation of learning experiences, ensuring relevance and resilience.

Client: CMO & Head of Brand

Challenge: A leading DTC company sought to redesign its website around a new brand identity, improve accessibility (WCAG 2.1 Level AA), and streamline the purchase journey.

Solution: A Tribe of HUMANS reimagined the site from the ground up, embedding user-centred design, accessibility standards, and frictionless commerce features. The redesign brought the new brand to life and ensured inclusive access across audiences.

Outcome: The platform became a seamless, engaging shopping experience that boosted conversion and brand loyalty.

Client: Creative Director, LEGO

Challenge: Expand the appeal of LEGO Harry Potter to a more diverse range of children, while fostering stronger parent-child connections through shared play.

Solution: HUMANS’ Fractional Leadership model embedded Creative Directors directly within LEGO, co-creating the You Are the Magic campaign. The narrative celebrated iconic Harry Potter moments while highlighting inclusive play experiences.

Outcome: The campaign broadened LEGO Harry Potter’s reach, deepened family engagement, and reinvigorated the brand line.

Client: Chief Marketing Officer, VinFast

Challenge: Introduce VinFast, a new Vietnamese electric vehicle brand, to the competitive US market. The ambition: establish trust, build brand awareness, and drive adoption against entrenched players.

Solution: A diverse Tribe of HUMANS designed and executed a comprehensive brand launch. This included a multi-version website evolving from brand intro to DTC commerce, Salesforce-integrated booking systems, storefronts in California, a global launch event, and a bold social media push.

Outcome: VinFast secured visibility in the US and established a credible foundation for growth in one of the toughest markets in the world.

Client: Head of UX Research, Google

Challenge: Drive the next generation of Google Pixel experiences by capturing in-depth insights from loyalists, Android enthusiasts, and iPhone switchers.

Solution: A Tribe of HUMANS ran a 12-month, dual-phase research program combining diary studies and immersive deep dives. Insights were co-created with users, shaping the design principles that informed Pixel 7’s product roadmap.

Outcome: Pixel 7 launched with user-driven features and experiences, proving Google’s commitment to human-centred innovation.

Client: Senior Director of Product Design, Pearson

Challenge: Showcase a new children’s reading platform that blended learning with entertainment, inspiring both kids and parents.

Solution: In a four-week sprint, our On-Demand Innovation Lab built rapid prototypes: static UIs, interactive videos, storyboards, strategic decks, and parent-focused feature concepts.

Outcome: Pearson gained a compelling vision piece that rallied stakeholders, secured alignment, and charted the path for development.

Client: Global Sales & Marketing Strategy, Google

Challenge: Drive internal awareness and adoption of the Digital Marketing Transformation (DMT) program across global teams.

Solution: A Tribe of HUMANS conducted a strategic material audit, stakeholder interviews, and message reframing. We repositioned the program around the concept of YOU x DMT,  a collaborative platform enabling Googlers to enhance marketing impact.

Outcome: Clearer, more engaging internal messaging gave teams the confidence and tools to activate DMT globally.

Client: VP of Technical Marketing, Intel

Challenge: Evolve Intel’s brand identity from a product-centric perception to a partner-first positioning, aimed at both internal and external audiences.

Solution: A global Tribe of HUMANS facilitated collaborative workshops, developed new brand concepts, and crafted a refreshed visual language. We delivered campaign assets, marketing materials, updated websites, and rebranded Intel’s flagship global conference.

Outcome: Intel shifted its image from supplier to strategic partner, energising both customers and employees.

Client: Chief Design Officer, Uber

Challenge: Understand how new mobility models would reshape jobs, cities, and everyday life in the next decade.

Solution: Our On-Demand Innovation Lab gathered insights across multiple cities using our Group Mind methodology. We produced 60 future narratives illustrating how work, living, and transportation could evolve through shared resourcefulness.

Outcome: Uber gained a forward-looking framework to shape its role in mobility’s future.

Client: Chief Technology Officer, Novasol

Challenge: After acquisition, Novasol needed a multi-year strategy to integrate brand strengths, improve technical capabilities, and modernise customer experience.

Solution: Over nine months, a Tribe of HUMANS ran workshops, interviews, and assessments, delivering a strategic roadmap that spanned growth synergies, UX upgrades, and service transformation.

Outcome: Novasol gained a cross-functional model for greater efficiency, alignment, and customer loyalty.